Burberry launches ‘ReBurberry Edit’, 26 looks for the label’s Spring/Summer 2020 collection. All pieces from ReBurberry Edit are made from the brand’s latest innovations in sustainable material science.
“As part of its industry-leading product sustainability programmes and building on a heritage of innovation, Burberry is launching a curated edit of 26 styles from the Spring/Summer 2020 collection, crafted from the latest sustainable materials used across the Burberry product range,” Reads Burberry’s official website.
ReBurberry Edit is part of what the label calls “a truly holistic, product-focused sustainability programme”.
Through this programme, the British luxury house is committed to having two-thirds of its products made a positive social or environmental contribution.
Following the launch of the collection, Burberry announced a global rollout of dedicated sustainability labelling for key categories.
Through this rollout, the luxury house aims to provide customers insight on a product’s environmental credentials.
For the first time, the British label will provide customers with an insight into the industry-leading environmental and social credentials of the Burberry programme.
Read more about Burberry’s programme here
The luxury house has been harshly criticised for burning old stock and unwanted items worth £28.6m to protect its brand image.
Nevertheless, it seems that Burberry’s attitude towards corporate responsibility and sustainability had a dramatic turn over the past couple of years.
For instance, the British fashion label significantly contributed to the fight against COVID-19, helping NHS with hospital facilities and vaccine research.
And now the label is taking a significant step toward sustainable fashion development.
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