Sustainable Fashion

Fashion And Beauty Industries Join The Fight Against COVID-19 Pandemic

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Fashion and beauty industries have joined the global fight against the COVID-19 pandemic.

From face masks to hand sanitisers, a growing number of fashion and beauty houses are putting their resources at the disposal of the health sector to fight the Coronavirus pandemic.

COVID-19 has changed the way we live dramatically.

The Fight Against COVID-19

Fashion in Coronavirus era

All over the globe, authorities mandated their citizens to stay at home, as schools, business, places of worship and places of public gatherings, are closed to prevent further spreading of the virus.

These are times when regardless of the industry they operate in; many businesses come together, fashion and beauty brands including, answering the appeal for help.




For that, most fashion companies have shifted production to assist those in need during these difficult times, from making face masks to producing sanitisers and other hygiene products.

The amount of help received so far from the fashion industry is quite significant.

French And Italy Fight COVID-19

Fashion And Beauty Industries Join The Fight Against COVID-19 Pandemic

In France, in response 250m order announced by the French government, LVMH and Kering Group, the country’s most prominent luxury houses, have shifted their production lines as well.

Right now, both companies are manufacturing face masks, instead of elegant fashion apparel and luxurious accessories.

Similarly, in Italy, the worst-hit country in Europe by COVID-19, local fashion giants are donating large sums of money to battle the country’s medical crisis.




For example, Moncler has announced a 10-million-Euro donation to furnish Milan’s hospitals with 200-250 new beds.

Parada is also financing the ICUs of three new hospitals in Milan as well as reconfiguring its factory in Perugia to produce face masks and medical garments.

Moreover, the luxury and high-end fashion houses are supported by the fast-fashion giants in their fight against COVID-19.

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High-street Against Coronavirus

Fight against coronavirus

Both Zara and H&M Group have pledged to shift their supply chains to fulfil the fast-rising needs for surgical masks, and protective equipment hospitals and healthcare workers have during the Coronavirus pandemic.

And while the fashion industry has shifted production to create masks and other protective costumes, the beauty industry jumped in to help as well.

For example, L’Oreal Group, owner of several beauty labels such as Lancôme, Maybelline, Urban Decay, Garnier, and The Body Shop, has just launched its Europe-wide COVID-19 plan.




The program is designed to fight the shortage of anti-viral products, such as hand sanitiser hydro-alcoholic gel.

Moreover, the beauty giant will donate, as part of the program, 1 million Euro to non-profit organisations helping the most vulnerable during the pandemic.

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