The French fashion house had temporarily shifted production across several factories located in France, Italy and Switzerland. The action is in direct response to the coronavirus pandemic.
A spokesman of the Parisian haute-couture label said the company is ready to start manufacturing protective gear for French hospitals, as soon as the proposed prototypes are approved.
Chanel, one of the most prestigious luxury fashion houses in the world, has released a press announcement on Sunday.
The news state that as the coronavirus sweeps across the country, the company is ready to shift production to protective face masks to help bolster hospital supplies in France.
A few prototypes have been proposed and are being assessed by the relevant bodies. Once the French authorities accept the designs, the company would begin production right away.
“Right now, we are mobilising our workforce to fabricate face masks and protective apparel,” said Chanel’s spokesman in the press announcement.
Chanel’s announcement follows the speech of the French Health Minister, Olivier Veran, who, on Saturday, said the French government had placed an order of over a billion face masks, mostly from China.
However, it seems that the face masks will take time, to be manufactured and delivered, at least a couple of months.
“France is using 40 million face masks per week. Doctors, nursing home carers, and even police are facing serious shortages”, said Olivier Veran.
On the other hand, Chanel further announced it has no alternative but to put aver 4,500 employees into temporary unemployment.
At least, until the coronavirus pandemic slows down, so the company can weather the sharp slowdown in fashion activity and global demand.
WTVOX – ‘Voicing the Future of Fashion’
For more similar content and lightning-quick updates delivered directly to your inbox subscribe to our weekly newsletter.
Finally, if you want to interact with thousands like you, join your tribe on the Future of Fashion Group.
A decade of fashion; here’s to the next one.
The past decade has been turbulent – and defining – for fashion: child labour, climate crisis, gender inequality, animal cruelty, and reckless plastic pollution, just to name a few.
With the COVID-19 pandemic, the beginning of this decade does not look too good either.
That’s why finding media that reports with rigour and integrity at heart is difficult in critical times.
Finding media that informs all, regardless of where they live or if they can afford to pay, is even harder.
In these times, independent fashion media magazines are increasingly silenced by commercial ownership and social media misinformation.
So far, your unceasing support has allowed us to keep delivering trustworthy, relevant, high-quality content.
Your support allowed us to uphold our editorial independence and ensure honest journalism, free from commercial ownership or political bias.
We are deeply grateful for your generosity and continue to count on your support.