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Before I share with you the top fashion brands in the world (2020), there’s something to agree on.
The word ‘top’ (not only in fashion) is subjective.
It is TOP, according to what you like.
Same applies to hot, popular, demanded, high-end, luxurious, and so on.
In the past, TOP fashion brands were measured according to their market value.
However, a more objective ranking of top fashion brands needs more than the number of sold products.
In this article, I combine two lists of ‘Top Fashion Brands’:
- Top fashion brands in the world – based on their value (Brand Value).
- World’s most popular fashion brands – based on social media mentions, consumer behaviour.
Top Fashion Brands of 2020 – 10 most valuable
|RANK||BRAND||COUNTRY||2020 (BILLION USD)||2019 (BILLION USD)||CATEGORY|
Top Fashion Brands – based on Lyst Index 2020
lyst.com is a marketplace that ranks brands based on consumer demand and sales.
Lyst analyses and quantifies consumer terms such as the ‘hottest, most popular, and most recognised’ brand.
These terms are then used as further judging criteria components in their ‘Top Fashion Brands’ ranking index system.
For their 2020 top fashion brands in the world ranking, Lyst has blended in their algorithm the following types of DATA:
– Shopping behaviours of over 9 million online buyers.
– Sales data from over 12,000 designers and online stores.
– Search data from Google and other worldwide statistics.
– Social media mentions, engagement, and brand’s involvement during the COVID-19 crisis.
Without further ado, here are Lyst’s top 20 high fashion brands in the world right now. (Q1, 2020).
20. RICK OWENS
Founded in 1994 by the designer with the same name, Rick Owens, this American label has expanded its core audience through impressive streetwear collections.
Often riffing on and reinterpreting, Rick Owens stands as an excellent way for newcomers (or those looking to round out their wardrobe) seeking to experience unique aesthetic concepts.
Rick Owens ‘top fashion brands of 2020’ highlights are:
- Rick Owens x Moncler collaboration.
- Champion partnership on a sportswear collection.
- Veja collaboration on two sustainable sneakers.
19. THOM BROWNE
Considered a visionary in the world of suiting and tailoring, Thom Browne has grown from a small “by appointment” shop to a globally admired lifestyle label.
Questioning standards and proportions, Thom Browne puts a fresh spin on heritage-inspired style, shrunken silhouettes, and playful androgyny.
Thom Browne’s 2020 top brand’s ranking is based on:
- Created a sports-inspired collection for Nordstrom’s New Concepts pop-up programme
- Released a co-branded Galaxy Z flip phone with Samsung
- Launched both, women’s and men’s collections for Fall/Winter ‘20
Loewe is a Spanish luxury fashion house specialised in leather goods, clothing, perfumes and other fashion accessories.
Founded in 1846, Loewe is one of the world’s oldest major luxury houses.
Loewe’s inclusion in Lyst’s top-ranking fashion brands is based on:
- Announced athlete Megan Rapinoe as the face of the Autumn/Winter ‘20 campaign
- Revealed the 30 finalists for the 2020 Loewe Foundation Craft Prize
- Released the third Eye/LOEWE/Nature outdoors wear collection
17. RAF SIMONS
Raf Simons launched his menswear label in 1995.
Ever since the Belgian fashion designer has taken the world of fashion by storm.
The ex-creative director of Jil Sander, Christian Dior and Calvin Klein, as of 1 April 2020, together with Miuccia Prada, Simons is the co-creative director of Prada.
Raf Simon’s inclusion to the top fashion labels in the world rank is based on:
- Unveiled a new line of sportswear-influenced footwear
- Collaborated with Dr Martens to celebrate the boot’s 60th anniversary
- Released an 11th collaboration collection with Fred Perry
Vetements was founded by two Georgian fashion designers and brother, Demna Gvasalia and Guram.
The designer label is one of the most talked-about labels in fashion right now.
The brand name means “garments” in the French language.
Based in Zurich, Switzerland, Vetements creates menswear and womenswear inspired by “regular people wearing ordinary fashion”.
Vetements’s inclusion in the top 20 fashion labels of 2020 rank is based on:
- Sent celebrity lookalikes down the runway for Fall/Winter ‘20
- Announced a collaboration of special edition bottles with Evian
- Released its latest Spike Runner 200 sneakers in collaboration with Reebok
Simon Porte Jacquemus had launched his label when he was only 19.
Credited with bringing a ‘freshness’ to the French fashion scene, Simon’s collections are deconstructed, surrealist and often “NSFW.”
The label was included in the top fashion designers of 2020 thanks to:
- Showed women’s and men’s collections together for Fall/Winter ‘20
- Simon Porte Jacquemus announced he would feature in a series of free online fashion courses.
- Unveiled a jewellery version of its Le Chiquito bag
The luxury Parisian fashion house of Givenchy was founded in 1952 by Hubert de Givenchy and Jaani Robert Duffy.
The French luxury conglomerate, LVMH now own the couture, fragrance, and cosmetics empire.
Givenchy is worn by the world’s celebs such as Beyoncé, Lady Gaga, Kim Kardashian, Emma Stone, Julia Roberts, Rooney Mara, and Meghan Markle.
Givenchy’s ‘top fashion brands of 2020’ highlights are:
- Appointed a new CEO, Renaud de Lesquen
- Released its Spring/Summer ‘20 campaign, fronted by Marc Jacobs and Charlotte Rampling
- Parent company LVMH said the brand’s fragrance arm would make hand sanitiser in response to Covid-19
13. BOTTEGA VENETA
Founded in 1966 in Vicenza, Veneto, Bottega Veneta is an Italian luxury good and high fashion brand.
The label started to gain popularity when its previous creative director, Tomas Maier, set about returning the brand to its original identity.
Maier removed visible logos from the brand’s products, highlighted the signature ‘intrecciato weave’, and put the accent back on artisanal production.
Vogue described Maier’s changes as “stealth wealth”.
However, the brand’s current ranking in the top 20 best fashion brands in the world is attributed to Daniel Lee, the new Creative Director.
- Reported 9.4% sales growth for the previous quarter
- Unveiled a 100% biodegradable boot in the Fall/Winter ‘20 collection
- Launched the Residency programme to promote hope and happiness during the Covid-19 crisis.
12. STONE ISLAND
Launched in 1982 as a ‘design lab’ by Massimo Osti, this Italian label has roots in industrial design.
Stone Island is recognised for its stripped-back aesthetics and iconic compass logo patch.
The brand’s inclusion to the top of best fashion brands is based on:
- Launched exclusives with retailers Browns, END and Luisa via Roma
- Unveiled installation by artist Ken-Tonio Yamamoto in Milan store
- Rumoured to consider buying a stake in soccer club Modena F.C.
Established in 1856 by Thomas Burberry, Burberry is a British luxury fashion house headquartered in London, England
The total brand value of Burberry is about $6 billion in 2020, making Burberry one of the leading British fashion brands.
While initially focused on outdoor attire, in more recent years the label has moved into high fashion couture.
Burberry is famous for its trench coats, leather goods, footwear, fashion accessories, eyewear, fragrances and cosmetics.
The brand’s access to Lyst ranking of 2020 is based on:
- Held a carbon-neutral show at London Fashion Week
- Launched an AR shopping tool with Google Search
- Committed to supplying surgical masks in response to Covid-19
Versace is an Italian luxury fashion company founded by Gianni Versace in 1978.
The brand’s logo is the head of Medusa, a Greek mythological figure.
Versace designs and commercialises high-end ready-to-wear apparel and leather accessories.
Gianni Versace chose Medusa as the logo because she made people fall in love with her, and they had no way back.
He hoped his company would have the same effect on people and on those who wore his clothes and shoes.
- Presented women’s and men’s collections on the runway together for the first time
- Announced new flagship stores in Paris and London
- Donated over $850,000 in response to Covid-19
9. SAINT LAURENT
Yves Saint Laurent, more recently known as ‘Saint Laurent’, is a French luxury fashion house founded by Yves Saint Laurent and his partner, Pierre Bergé.
Founded in 1961, Yves Saint Laurent was the first couture house to introduce, in 1966, the concept of luxury prêt-à-porter with a collection called “Saint Laurent Rive Gauche”, synonymous with youth and freedom.
Part of the Kering Group, and under the creative direction of Anthony Vaccarello, appointed in April 2016, Saint Laurent kept true to its identity of absolute modernity and fashion authority.
- Announced that 2019 turnover surpassed €2 billion
- Released a ‘Valentine’s Day’ capsule collection
- Parent company Kering said the brand would manufacture surgical masks in response to Covid-19.
The story of Valentino began in 1959, in the heart of Rome, the Eternal City, where the house of Valentino is nested and expresses its view of the contemporary world using history as a playground.
Founded by Valentino Garavani, the house is known for its trademark fabric shade known as “Valentino red”.
Meghan Markle wore a red Valentino dress for an official engagement during the February 2019 royal tour of Morocco.
Valentino went on to design custom wedding dresses for icons such as Elizabeth Taylor, Jennifer Lopez, Anne Hathaway, Julia Roberts, Gwyneth Paltrow, Cate Blanchett, Penelope Cruz and Keira Knightley.
In 2016 under the sole creative direction of Pierpaolo Piccioli, a new chapter began for the brand when a new set of values’, contemporary but faithful to the brand’s heritage, were created.
- Unveiled a sneaker collaboration with Onitsuka Tiger.
- Opened a pop-up store in Beverly Hills.
- Parent company Mayhoola donated €2 million in response to Covid-19.
Established by Adele and Edoardo Fendi in Rome in 1925, the house of Fendi has emerged as a name renowned for its elegance, craftsmanship, innovation and style.
In 1965, Karl Lagerfeld joined Fendi and gave a real boost to the brand’s design.
In 2001, the LVMH group acquired Fendi and helped finance the global expansion of the luxury brand.
Since shifting to LVMH, the Italian luxury fashion house has become synonymous with quality, tradition, experimentation and creativity.
The brand’s popularity is driven by high celebrity adoption and growing social media mentions.
- Launched a capsule collection for Chinese New Year
- Teamed up with model Winnie Harlow for its #BaguetteFriendsForever campaign
- The Carla Fendi Foundation donated €100,000 in response to Covid-19.
Founded in 1952 by René Ramillon, Moncler takes its name from the French Alpine town of Monestier-de-Clermont.
With a firm grip on its mountaineering heritage and a perfect fusion of street style and alpine sensibility, Moncler has gained cult status across men’s, women’s and children’s styles.
Alongside its main lines, the collaborative Genius Project eschews bi-annual runway shows in favour of original capsules with a contemporary undercurrent.
- Reported 13% revenue growth for FY 2019
- Tapped JW Anderson and Rimowa for its Genius project
- Donated €10 million to a Milan hospital project in response to Covid-19
Started as a small leather goods store 100 years ago, Prada is now one of the world’s most iconic fashion houses.
More recently Prada has begun to combine the distinctive elements of its know-how with principles inspired by the enhancement of people, the protection of the environment, the respect of ethical values and the promotion of culture, believing that in this way it can pursue inclusive economic development.
Today, Prada is conducted by a revolutionary duo of designers: Miuccia Prada and Raf Simons, nailing the sweet spot between classic and fun.
- Raf Simons joined Prada as co-creative director.
- Partnered with the UNESCO on an education programme
- Funded two new ICUs in three of Milan’s hospitals in response to Covid-19
Gucci is an Italian luxury brand of fashion and leather goods founded by Guccio Gucci in Florence, Tuscany, in 1921.
Nowadays, under the romantic and eclectic direction of Alessandro Michele, Gucci is redefining luxury for the 21st century and represents the pinnacle of Italian craftsmanship.
From ‘Horsebit’ loafers and ‘Dionysus’ bags to exquisite hand-finished dresses, these collections include some of fashion’s most sought-after pieces.
Also, Gucci is the highest-selling Italian fashion brand in the world.
- Reported 10.5% revenue growth for the previous quarter
- Released a Mickey Mouse collection for Chinese New Year
- Pledged to donate €2 million in response to Covid-19
Nike is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services.
- Released ‘Mamba Forever’ ad in tribute to Kobe Bryant
- Announced a multi-year partnership with Liverpool FC
- Donated over $15 million to the Covid-19 response effort
Balenciaga is a luxury fashion house founded in 1917 by Spanish designer Cristóbal Balenciaga.
Christian Dior referred to Balenciaga as a couturier of uncompromising standards and “the master of us all.”
Nowadays, Demna Gvasalia brings Balenciaga back to its creative roots.
The designer works closely with house archives to reimagine the work of Cristóbal Balenciaga — from a fresh perspective, of course.
The French brand hits the ground running when it comes to streetwear.
Balenciaga’s design is open to athletic minimalism, where high fashion is ‘dad fashion’ and everything is oversized.
- Released koala hoodies to raise funds for Australia’s bushfire relief
- Flooded the runway for apocalyptic Fall/Winter ‘20 Paris Fashion Week show
- Parent company Kering said the brand would manufacture surgical masks in response to Covid-19
Off-White is the hottest brand in the world right now, for the third successive quarter.
The designer label builds on younger buyers and celebs who champion the label’s anti-establishment take on luxury.
With a digital-native approach, both Off-White (which surpassed 10M Instagram followers this quarter) and founder Virgil Abloh (5.2M followers) have a huge social media following.
- Launched the Activate Movement programme with Evian
- Released a Lunar New Year capsule collection
- Debuted Off-White x Air Jordan IV at Paris Fashion Week
Top Fashion Brands During COVID-19
Ranking top fashion brands during COVID-19 is complicated.
For example, 2019 ended on a note of optimism for the coming decade in fashion.
Asia was booming again, luxury was on the rise, and a new wave of conscious fashion designers was emerging fast.
Unfortunately, the first quarter of 2020 put a damper on the optimism, as few in the fashion industry imagined what would come next.
Wildfires ravaged Australia, geopolitical tensions escalated, and then, COVID-19 put the world on total lockdown, changing life beyond recognition.
By the end of the first quarter, Asia was grounded to a halt, and many brands and retailers lost hope.
In response to the virus, fashion buyers were confined to their homes, resulting in a sharp fashion demand drop.
There were no longer glamorous events, social occasions, holidays, or concerts, and fashion purchases started to dry up.
COVID-19 lockdown also disrupted the sourcing of raw materials, manufacturing, logistics and retail operations of most brands.
Without a doubt, the upcoming reports will draw a more precise picture of top fashion brands, and how COVID-19 has impacted them.
But for now, based on the Q1 figures, Google and Lyst data, these are the top clothing brands in the world in 2020.
Now it’s your turn…
Is your favourite in our ‘Top Fashion Brands’ list?
How do you think the list will change in the next quarter?
Would love to hear your thought and comments below!
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