Fashion

Fashion Waste Is Rubbish – Yes, But This Is Not The Issue

Elewisa Young
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Fashion waste is costing the global economy more than $400 BILLION every year, according to a recent World Economic Forum report.

And this is just the economic impact of fashion waste.

Beyond economic loss, fashion waste leads to environmental disasters.

Here are some of the most eye-opening facts about fashion waste, and how to solve it.

What’s in this article:

How much clothing is thrown away each year?

On average, consumers throw away 60% on their clothes in the first year.

In 2020 an estimated 18.6 million tones of clothing will end up in a landfill.

The Ellen Macarthur Foundation reports that if this trend continues, over 150 million tonnes of clothing waste will clog landfills by 2050.

Imagine this…

With each second that passes by, a truck worth of textiles is piled into a landfill.

Fashion textile waste

An average dump truck is 76 cubic metres in diameter.

When discarded, that dump truck covers 10-14 cubic yards of waste.

Simply put, for EVERY SECOND you’re reading this article, 7.6 to 10 cubic meters of discarded textiles and fabric waste is being dumped.

textile waste in landfill

It also means that fashion is a massive contributor to the 1.2 billion tones of greenhouse gas emissions released each year.

SHOCKING, isn’t it?

Even worse, as the data released about the waste generated by the fashion industry doesn’t get any better.

Fashion waste problem

Clothing manufacturing creates over half a million tonnes of microfibre pollution that ends in the ocean.

Half a million tones of microfibre are the equivalent to 50 billion plastic bottles, each year.

plastic waste in ocean

And when it comes to plastic waste, we’re all aware of the serious damage caused by the plastic in the ocean!

You don’t have to scroll too long on social media before you come across a post about plastic ocean pollution.

Plastic waste, as part of fashion waste, is a global problem that impacts the whole world.

It does not impact just the environment and ocean life, but also local tourism…

… see Phi Phi island for example.

Phi phi island plastic pollution

Moreover, a recent worldwide scale study has identified microplastics in commercial table salt, within 16 countries, on six continents.

Even worse, microplastic has been found in everyday foods such as beer, honey, and even sugar.



However, the problem with fashion is BEYOND textile waste.

In one of the biggest stories surrounding luxury fashion in 2018, reporters disclosed that Burberry burned £40m worth of merchandise.

Burberry burning old stock worth millions

The brand wanted to retain brand exclusivity while keeping stock scarcity high.

Just imagine the negative impact the resulting CO2 and other toxic gasses emissions had on the environment.

The scandal had left Burberry reconsidering their garment waste management strategy.

Now the label is using discarded and unwanted stock and upcycle them into new creations.

Fast Fashion Problem

The luxury segment isn’t solely to blame for the industry’s negative impact on the environment.

The biggest problem is fast fashion.

Fast fashion zara

Partly due to social influencer marketing, fashion consumption has changed dramatically.

Kylie Jenner promoting fast fashion brand fashion nova

Customers no longer shop by season, they shop by influencers,” said Laurenti Arnault, CEO of Wardrobe of Tomorrow, an online marketplace dedicated exclusively to sustainable luxury brands.

And that’s so true.

Social media has created and reinforced the fast fashion business model.

People want to keep up with celebrities and their looks and styles.

As a result, the fashion industry has DOUBLED its production in the last 15 years.

In the same time, the times we wear garments before we throw them away has HALVED!

fast fashion problem

Source: Ellen MacArthur Foundation

The pressure of social media has left the industry in a serious battle of supply and demand.

But, quenching one’s stylistic thirst comes at a huge price.

The manufacturing process behind fast fashion is scary.

For example, textile dyeing alone is the second highest contributor to water pollution, after agriculture.

Fashion polluting and wasting water

Furthermore, fast-fashion creates, annually, over $500 bn worth of waste.

The waste comes from discarded materials, under-utilised clothing, and lack of recycling processes in place.

It is heartbreaking seeing the level of impact fast fashion has on the environment…

… all for the sake of ‘looking good’.

Fast Fashion pollution

So how do we end the vicious circle of fashion waste?

How do we, and manufacturers, work towards reducing the fashion industry pollution?

Waste Management In Fashion Industry

The are several initiatives, both the industry and consumers can take, to combat fashion waste.

Moreover, these initiatives can help with recycling and reducing fashion’s carbon footprint.

To start:

  • We must support brands working to improve the environment.

As consumers, we are responsible to clean up our own act.

The first step is to support slow fashion brands.

Support emerging sustainable fashion labels using eco-friendly and cruelty-free materials.

Designers working with certified materials such as plant-based leather alternatives and organic fabric.

Labels like 7Rooms

 

View this post on Instagram

 

Special outfits made up of our Buttons shirt and our Country skirt, both with 100% cotton poplin fabric, accompanied by our Stripes bag. Photograph of the Vogue Diploma in Styling and Fashion Production @condenastcollege in the Shooting Editorial workshop with @belenzavala_fashioneditor CREDITS Foto: @ux10⠀ Make: Dalia Cuesta @daliacuesta_ Hair: Leire T. Ballesteros @leiretballesteros⠀ Look by: @paumachinenamtz y @larigeogri with our garments. – Conjuntos especiales formados por nuestra camisa Buttons y nuestra falda Country, ambas con tejido de popelín 100% de algodón, acompañado de nuestro bolso Stripes. Fotografía del Diploma Vogue de Estilismo y Producción de Moda @condenastcollege en el taller de Shooting Editorial con @belenzavala_fashioneditor #7rooms #thepastpresent #deathstockbuttons #prendasquemerecenserqueridas #prendaaúnicas

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Anita Vitek, …

Brooke da Cruz, …

and Edward Mongzar.

 

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Today’s focus is on our Hand Marbled Button Up Dress with a gorgeous, soft velvet collar. The collar is bold and adds a pop of colour whilst the dress remains suitable to dress down with a black blazer for the office or as it is for evening drinks or dinner with all of the ladies. It’s the perfect, versatile dress for dressing up or down and wearing from office to the bar (or under the current circumstances, just to cheer yourself up & wear at home!) The dress is 100% silk, hand marble dyed with gather detailing on the cuff and waistline, creating some flattering definition of the waist. The dress has a gorgeous velvet collar to add a little something special. #marbling #ethicalfashion #sustainablefashion #silk #londonfashion #luxurylife #luxurylifestyle #handcrafted

A post shared by Edward Mongzar (@edwardmongzar) on

  • We must put emphasis on circular innovation in fashion.

Some of the leading sustainable fashion designers are putting a lot of emphasis on circular fashion innovation.

For example, the use of recycled materials in their products, as well as upcycling techniques their product lines, is imperative.

Stella McCartney, Mara Hoffman, and Marine Serre are just some of the big labels taking the word ‘sustainability’ and acting on it.

Also, these brands have innovated their manufacturing methods to reduce waste, toxicity, and environmental impact.

These labels take discarded fishing nets, plastic bottles, and even grounded coffee and turned them into amazing couture.

  • We must slow down fast-fashion consumption.

Fashion could do with a serious slowing down.

Yes, it is great to have and wear new styles every week.

But does the temporary ‘good feeling’ outweigh the negative impact of fast-fashion on the environment?

Slow fashion means a return to seasonal styles.

A return to limited product lines.

  • Finally, we must ensure the recycling of our own clothes.

Of course, fashion starts with us, consumers and ends with us.

The power to change is in our hands. And, when brands are trying to help, we should be first to act.

H&M has launched an initiative of refunding £5 – in the form of a voucher – for every bag of unwanted/old clothes you bring in.

h&m recycling programme

Zara has planted fashion waste collection bins across its Europen stores since 2016…

ZARA recycling programme

…and Nike has an excellent ‘Reuse a Shoe’ programme.

Nike Reuse-A-Shoe programme

Of course, there’s still a lot of greenwashing in fashion.

But at least, there’s a starting point.

Eventually, brands will realise that consumers are demanding a change for the better.

Now it’s your turn…

What is the most shocking fashion waste fact you know of?

What do you think is the solution to end the fashion waste problem?

What are you doing to change your fashion consumption?

Would love to hear your thought and comments below!

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