The increasing level of digitization impacts all known industries and trades. In finance, transportation, agriculture, or health care, nothing is left untouched, not even fashion.

IoT, digitization, smart sensors, wearable tech, times of technological disruption on a global scale, when technology affects everything, even your marketing strategy. Let’s start with

The Apple Watch is the company’s first entirely new product category since the original iPad. It is a huge gamble for Apple and a test

We are often defined as tool-using animals. While correct to a certain extent – some animals use tools too – humans differentiate from other creatures