EyeFitU By WoW Woman in Fashion Tech – The world’s First Online Clothe Shopping App That Helps You Find The Perfect Size Clothe
Isabelle Ohnemus’s career started in investment banking. She worked for more than ten years in a well-known global investment bank, as a broker in stocks and derivatives. As fashion was always part of her life, she decided to turn this passion into something more concrete.
She started organising private sales at her home for her busy girlfriends who wanted to access the world of fashion in an easy way. The sales included items from new and groundbreaking designers from Italy, Denmark, and France who had no physical stores in Zurich.
Isabelle’s own place became their exclusive store and in this trendy and alternative environment, she realised the inconsistency in sizing. Four years ago she founder EyeFitU, the platform and app that provides sizing recommendations to consumers for all major brands around the world.
EyeFitU uses ‘smart’ learning technology which continues to ‘learn’ from billions of data points, matching clothes not only to measurements but ultimately to typical body shapes and style preferences globally.
In an exclusive interview, Marija Butkovic, the founder of Women of Wearables, talks about the story behind EyeFitU, and its future implications for the future of online retailers in the fashion industry
Read the entire interview on WoW