MC10, Inc., the healthcare technology company specialising in stretchable body-worn computing systems, and PCH, which designs custom product solutions for startups and Fortune 500 companies, have entered into an exclusive partnership to commercialise MC10’s Wearable Interactive Stamp Platform (WiSP™). The partnership will allow brands to develop a variety of consumer applications for the platform, which is a skin-worn, ultra-thin, stretchable and disposable stamp.
When paired with a smartphone, tablet, or near field communication (NFC) reader, the WiSP platform enables a variety of consumer applications, such as cashless payments, hotel room access, event registration, interactive experiences at amusement parks, sporting and music events and VIP experiences. The WiSP platform can also be used in clinical environments to transmit vital patient information and streamline procedure flow.
“We are excited to partner with PCH to expand the reach of MC10’s body-worn electronics globally, within and beyond our core healthcare market. PCH’s experience working with leading consumer brands, and their ability to commercialise the technology, will accelerate development of new applications within a variety of industries for skin-worn wearables,” commented Scott Pomerantz, President and Chief Executive Officer of MC10.
PCH will work with third-party brands to customise the technology and develop new consumer applications. The smart stamp was first commercialised in conjunction with L’Oréal as the world’s first stretchable electronic designed to measure individual UV exposure. L’Oréal will retain exclusivity for applications of this technology in the beauty domain.
PCH Founder and CEO Liam Casey said, “Our partnership with MC10 opens the door for other brands to develop consumer applications using this unique wearable platform. The stamp is highly customizable allowing brands to create personalised and engaging experiences that reinforce customer loyalty.”
The stamp leverages NFC technology to enable a variety of interactions between brand and wearer. By combining cloud analytics with the WiSP platform, brands can deepen their understanding of consumer behaviour. To maintain the security of the stored information, the breathable, waterproof stamp is designed to tear and become unreadable upon removal.
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