Big Data

Brexit And What The Fitness Trackers Tell Us

Brexit And What The Fitness Trackers Tell Us

Brexit And What The Fitness Trackers Tell Us

There is no doubt that the fitness trackers are by far the best way of keeping track of your health status and fitness improvements. With a connected fitness tracker, you can monitor your distance travelled, daily steps, your caloric intake, heart rate and even your sleep.

You can then use the collected data to improve your training regime, to assess your overall resistance, to break your previous fitness records, etc. However, there’s much more the tech experts can do with your data. It is not only you who benefits from these metrics but also the society, in a collective, IoT context.

Take for example the data Jawbone collected from all its European users, during the Brexit day and their sleep pattern ahead of the results of their votes for the EU referendum.

Jawbone’s Metrics Reveals A Sleepless London On Brexit Night

Jawbone’s “sleeping metrics” shows that its London users slept about 35 minutes less – on average – on the night of the Brexit vote when compared with the week before. Overall, the average hours of sleep that night was 6.3 in London compared with the usual 7 hours of sleep.




Another metric recorded in London shows that apart from sleeping fewer hours, the fitness tracker users also went to bed later than usual, with approx 11 minutes delay, when compared with the previous week. The waking up time also changed with almost 35 minutes earlier in comparison to the past week.

However, not only London lost a bit of sleep over Brexit, but also the users Dublin too, who slept 15 fewer minutes in the same night.

The Dubliners went to bed around 11:50 pm, which is seven minutes later than their usual and woke up time at 7:08 am next day. On average, that is nine minutes earlier, adding to just 6.8 hours of sleep for the night of Brexit.

In fact, across all the European cities, people went to bed a bit late and woke up earlier than normal, according to the recorded data and provided by Jawbone. Interesting enough, there was one exception: Barcelona.

Not because they did not care much about Brexit vote but because of the Sant Joan festival that altered their usual sleeping pattern recorded by Jawbone, thus the changes in the time they went to sleep and wake up the day after.

Similar Read: What Most Users Want From A Wearable Device

In conclusion, monitoring your sleep helps not only the individual with improving the general health, energy and lifestyle but also in a social context helping us understand how special events are impacting our day to day life.

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