5 brands that are changing the face of sustainable fashion. A green LBD is the new style staple, as ethical fashion is becoming more and more readily available for fashion and ethical conscious shoppers.
From high end to high street, there are many brands that are working to provide more sustainable fashion choices in all of their processes, from designing to manufacturing, brands are working to benefit real people and communities, whilst also minimising the impact that fast fashion is having on the environment.
Changing The Face Of Sustainable Fashion – How To Know If They Are Sustainable?
There are many ways for a brand to be considered sustainable, and they usually fall into one of three pillars of sustainability: environmental, social and economic. These categories were put together by the Ethical Fashion Forum and work to specifically tackle these issues:
- Counteracting the effects of fast and cheap fashion consumption
- Protecting animal rights
- Defending fair wages and working conditions, as well as workers rights
- Cutting down on water waste
- Providing the right training and awareness initiatives
- Addressing the use of toxic pesticides and chemical use and developing eco-friendly fabrics
There are more and more brands focusing on being recognised as a sustainable and eco-friendly fashion brand.
If you’re worried that investing in sustainable fashion means lumpy, itchy and boring pieces of clothing, then no need to worry.
Here are 5 brands that are changing the face of sustainable fashion thanks to their unique eco-friendly approach.
Changing The Face Of Sustainable Fashion – Stella McCartney
Stella McCartney made sustainable fashion a thing before it was even classed as a “thing”.
Acknowledging that fashion is the second dirtiest industry on the planet after oil, Stella McCartney has paved the way for other sustainable fashion brands and lightened a new pathway for the future of the fashion industry that would grantee its existence.
They have a rage of fur-free-fur and leather-free-leather which at the time of its launch, back in 2001, was almost mocked by so-called fashion experts.
By investing in innovative methods and eco-friendly materials, such as organic cotton, regenerated cashmere, recycled polyester, spider silk, and alternative leathers the brand is pushing the boundaries of environmental standards forward year after year.
They have also recently set a scientifically-approved target to reduce greenhouse gas emissions and have a 2020 deadline for eliminating hazardous chemicals that may be used in their production line.
Changing The Face Of Sustainable Fashion – Dagny
Dagny is a new brand which focuses on providing beautifully tailored daywear with eye-catching and unique prints.
Designed in-house by designer and founder Christina Castle, the brand wants to create stylish and unique clothing for women who, like her, want to dress responsibly without compromising their personality.
Dagny means “new day” in Scandinavian, which is more than fitting for their ethos. The brand has partnered with a women-owned and is committed to fair and ethical production in Romania where they produce their garments.
Changing The Face Of Sustainable Fashion – MadeByWave
Founded by former journalist and travel writer Victoria Bakir, MadeByWave blends modern aesthetics of the typical traveller with traditional Indonesian craftsmanship.
Basket, beading and sarong weaving has been part of traditional crafts in Indonesia for a long time. While most brands are moving to the industrialised way of production, traditional crafts have managed to survive so far.
Victoria prides herself and the brand on working closely with the teams and offers small family-run workshops. She ensures that the craftsmen that make the bags work and live in good conditions and are paid fairly.
Changing The Face Of Sustainable Fashion – Horizon Athletic
Originating from Sydney, Australia, Horizon Athletic is the work of professional athlete Marlena Gabriel who was in search of the perfect sports garments.
The brand’s inspiration comes from Australia itself. A country surrounded by ocean, the environment is part of life for sports lovers who enjoy the outdoors.
Horizon reflects the respect for the surrounding environment and aims to raise awareness of the amount of plastic waste in our oceans. Environmentalists predict that we will see sea life end within the next 6-16 years.
The fabric used by Horizon to make their swim and activewear is made from Econyl, which is a recycled fibre made from abandoned fishing nets and consumer waste.
The fabric is 5 times more durable than other fabrics when exposed to UV, suncream, chlorine and salt water.
Changing The Face Of Sustainable Fashion – Finisterre
Since their first product launched in 2003, Finisterre has worked to create clothing that is both stylish and built to last.
Their pioneering recycled insulation jackets and waterproofs are made from their own blend of Merino.
They’ve spent years developing the blend, which comes with many benefits. It’s anti-bacterial and moisture wicking and is soft, warm and breathable.
Made from 100% Merino wool, their blend is natural, biodegradable and renewable and has been shown to be biodegradable in marine environments.
Each pack can be traced right back to their farms in New Zealand, and each farm must comply to give their animal five freedoms:
Free from thirst and hunger.
Have access to comfort and shelter from weather conditions
Able to display natural behaviour patterns.
Must be handled in a manner which minimises distress and pain.
And must be protected from diseases and injuries.
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