Zero Waste Fashion – Would You Buy Haute-Couture Clothes Made Of Textile Waste? Although by definition, fashion is associated with innovation and change, the progress towards developing more sustainable forms of manufacturing, in this sector, is still lagging behind.
In theory, the need to develop a more sustainable and positive fashion landscape is clear. However, when it comes to practice, the path towards sustainable fashion remains ambiguous and hard to achieve.
Another hurdle in the industry’s path towards sustainability, is its own construct, as the entire landscape’s survival depends on its financial growth. Therefore, giant global fashion houses will continue to push the market towards excessive consumption, seeking to gain financial benefits by means of the economy of scale, and the use of cheap materials, often from unsustainable sources.
However, as the segment of conscious consumers, innovative start-ups, and emerging designers is growing, they demand change while challenging the traditional fashion business models.
Zero Waste Fashion – A New Design Practice
One of the most pressing matters, stemming from the fast-paced production and consumption of fashion products, is ‘textile waste’. Our growing demand for ‘fast fashion’ has resulted in tonnes of discarded textile, threatening environmental and social well-being on a global scale. In the UK alone, households bin 300,000 tonnes of clothing each year.
Luckily enough, more entrepreneurs and designers operating in the fashion segment are searching for new solutions that could change the way consumers think about textile waste. These pioneers are revolutionising the way production and consumption of fashion products are perceived while shedding more light on the vast potential the circular fashion has in apparel design and thus, on the industry.
To help conscious fashion buyers with their choices of sustainable clothes, WTVOX has selected some of the best fashion brands that are using textile waste and upcycled clothing to create a new generation of fashionable-sustainable garments.
Zero Waste Fashion – Tonlé
Founded by a fashion designer, Rachel Faller, Tonlé is a Cambodian-based fashion brand that has achieved zero waste production by employing a unique zero-waste business model.
Through its innovative approach, the company ends the waste generated by large apparel factories and turns it into fashion.
Tonlé designs incorporate hand-woven fabrics from scraps and turn them into unique sustainable garments. Even the smallest scraps, that cannot be used in the yarn of new fabrics, are being used to make recycled papers for Tonlé’s tags.
The story behind Tonlé’s fabrics signals a new perspective in which textile waste is not being seen as trash, but high-quality hand-made garments.
Zero Waste Fashion – Zero Waste Daniel
Seeking to change the fashion industry’s norms and more away from wasteful consumption practices, Zero Waste Daniel has become the first ‘zero-waste’ line of clothing that reinvents fabrics by reimagining design.
Thanks to ReRoll technique invented by Daniel Silverstein, the founder of Zero Waste Daniel, all of the unisex collections are made from 100% pre-consumer cutting room scraps.
The workshop is located in Brooklyn, 369 Hooper Street, where customers can see how the uniques zero waste designs are being created from discarded fabrics, and have the chance to buy the ones they love.
Zero Waste Fashion – Renewal Workshop
In an effort towards the development of circular models in fashion production and consumption, Renewal Workshop gives a new life to apparel manufacturers using textile production waste.
Renewal Workshop aims to fill the gap in the apparel brands and retailers segment, by recovering value from unsellable garments. Renewal Workshop aims to recover the natural, financial, and creative resources invested in these garments and this avoid discarding them which in turn would cause more waste and catastrophic environmental impacts.
For that, the Renewal Workshop turns discarded apparel and wasted textiles into renewed apparel from upcycled materials and recycling feedstock.
By this mean, Renewal Workshop provides a circular and sustainable solution for the apparel industry and elevates conscious consumers shopping experience by helping them to become zero waste.
Zero Waste Fashion – Ø GLASS
Founded by Karen Glass in 2015, Ø Glass is a creative and conscious premium fashion brand that designs zero waste clothing by using upcycling techniques with environmental and social missions at heart.
Not only Ø Glass’s zero waste production is advocacy for a cleaner industry but also through Ø Glass brand, Karen Glass is providing a safe and nurturing work environment ensuring that women who have suffered from victimisation are given the opportunity to thrive.
The demand for such designs signals a new movement at the high-end fashion market that merges a conscious lifestyle with innovation and aesthetics. It shows that the concept of fashion goes beyond mere usability and our choices of clothes can empower us to express our values and even touch others.