Sustainable Fashion

Why Cruelty Free Fashion Will Soon Become The Norm


I guess we all saw the ban on fur coming. And, as it’s always the case with world-changing movements, the campaign for sustainable a cruelty-free fashion industry won’t stop here.

The slaughter of animals and the use of their furs and skins as fashion statements do not portray the highly advanced and superior civilisation that we are, or so believe we are.

fur free fashion

But, are we that civilised? Depends. I guess the books of 2050, detailing on the humans of 2020, would confuse the readers rather than teach:

“Space travellers, quantum computers and artificial intelligence creators, and yet, they were knowingly polluting the planet, eating animals and wearing their skins with pride as garments.”

To some, there’s no global warming. No pollution. Animals are here for us, to be sacrificed, eaten, and worn as garments under the excuse of doing it in a kind and thoughtful manner. It is our right as superior species.

Supporters of the use of animal hide in fashion claim that animal-based products are friendlier towards the environment (as a ‘natural product’) when compared with their vegan leather alternatives.

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However, Stella McCartney, one of the most prominent names in sustainable fashion, disagrees:

“Animals decompose in natural conditions. However, after all the chemical treatments applied to leather goods, animal skins won’t decompose, or not that easily.”

Stella McCartney on cruelty free fashion

The debate for a cruelty-free fashion will most likely continue. Ending the sacrifice of animals for their meat, fur, and skins is an issue of high complexity.

Many industries are still depending on animal-based products. Going all cruelty-free and sustainable will affect the world on a global scale; loss of jobs, income, and could even trigger some sort of unexpected environmental disasters.

But, I want you to imagine for a second a world with no spoken languages. A world of a unique language based on emotions. A world where we all, humans and animals experience and communicate through emotions: happiness, fear, pain or distress.

Cruelty free fashion qoute

Photographed by Sammantha Fisher

We all talk the same languages, we all understand and feel the same. In that hypothetical world, who would be better? Us, humans or them, the animals?

The survival of humanity no longer depends on killing animals for their meat, fur, and skins. It depends on how well we protect this planet; its resources, animals, and the environment.

But sadly, over the past decade, our growing ‘obsession’ with fast fashion has turned the industry into one of the biggest polluters in the world.

We are the first generation to know we are destroying this planet and we could be the last one that can do anything about it.

A change is needed. However, despite being aware of the negative impact we have on the environment, certain needs relating to our human nature will never change: the need for status, to belong, to be different, are in large fulfilled through our choice for fashion.

If left to us, consumers expected to make the right choice, the ‘change for better’ might never take place. But, as prophesied by Karl Lagerfeld when addressing Chanel’s decision to stop using exotic skins: “We did it before they were going to impose it on us,” policymakers are finally taking action.

Fur has been banned. Vegan fashion labels are growing at an accelerated rate, doubling their numbers month on month. Now is the time to change.

Change from a place of deliberate choice, before it is imposed on you by others. Try changing a step at a time, from a place of understanding, love and compassion towards this little planet called ‘home’, and everything beautiful it has to offer.

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