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Ralph Lauren finally bans mohair, following PETA’s Video Exposé.
After PETA urged Ralph Lauren to ban mohair, the New York-based retail giant has finally joined a list of over 270 brands worldwide that have pledged not to sell the cruelly obtained material.
The ban applies to all Ralph Lauren brands, including Ralph Lauren Home, Polo Ralph Lauren, Chaps, Club Monaco, and American Living.
Ralph Lauren is a global leader in lifestyle products.
It sells almost anything, from apparel to home furnishings.
Moreover, the company sells its merchandise in over 13,000 locations around the world.
Most of the brand’s mohair supply comes from South African sources.
Following PETA’s first-of-its-kind video exposés, covering the mohair industry in South Africa, the brand had no alternative but to comply.
The exposé shows how shearers, paid by volume and not by the hour and their quick and careless work.
They’re causing the angora goats huge gaping wounds.
If the winds are very deep, the workers proceed to stitch up, roughly, the animals even without giving them any pain relief.
Even worse, if the wounds are too deep, sadly, the goats are killed in the cruellest ways.
The video shows a worker slowly cutting a goat’s throats with a dull knife while fully conscious.
Then, he broke her neck, eventually hacking the animal’s head off.
Others were hauled to a slaughterhouse, where they were electrically shocked, hung upside down, and slashed across their throats.
“PETA’s exposé pulled back the curtain on the violent mohair industry. Thankfully, Ralph Lauren responded by banning the cruelly produced material,” says PETA Director of Corporate Affairs Anne Brainard.
Ralph Lauren has joined the growing list of fashion brands that recognize that today’s shoppers don’t support cruelty to animals in the fashion industry, reads PETA’s announcement.
With a motto that states: “Animals are not ours to wear,” PETA has asked law-enforcement agencies in South Africa to investigate and file charges, as appropriate, for potential violations of that country’s Animals Protection Act, 1962.
The investigation is underway.
To thank Ralph Lauren for its kind decision, PETA has sent them a box of delicious vegan chocolates.
Other brands that have banned mohair include Diane von Furstenberg, Brooks Brothers, Gap, Banana Republic, H&M, Topshop, UNIQLO, Overstock.com, and even the fast-fashion giant Zara, among hundreds of others.
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