Sustainable Fashion

British Fashion Council Launches ‘Great British Designer Face Coverings’

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British Fashion Council has launched non-medical ‘Great British Designer Face Coverings: Reusable, for People and Planet’ in a join campaign with ‘Bags of Ethics’.

Great British Designer Face Coverings

British Fashion Council (BFC) has announced the launch of ‘Great British Designer Face Coverings: Reusable, for People and Planet’, a joint campaign with Bags of Ethics.

Great British Designer Face Coverings by British Fashion Council and Bag of Ethics

We have always been at the forefront of supporting the public through mass behavioural changes in positive and useful ways. Since the early 2000s we helped supermarkets, and retailers reduce their single-use plastic bag consumption by 5+ billion units through sustainable and reusable bags. A new challenge arises with the Coronavirus pandemic. Our aim is to manufacture high quality reusable non-medical face coverings for the public which reduces stigma through great British design, in line with advice from our scientific community, whilst having a positive effect on both people and planet.” said Dr R Sri Ram, Chairman of Bags of Ethics.

The joint campaign is to manufacture and retail sustainable and reusable non-medical face masks internationally, to use alongside existing social distancing measures.




The face masks are designed in London by six British designers:

  • Halpern
  • Julien Macdonald
  • Liam Hodges
  • Mulberry
  • RAEBURN
  • RIXO

The project aims to raise £1 million.

 “Fashion is a unifying force and now, more than ever, it is essential that we collaborate and come together to support each other through difficult times. Our ambition is to contribute to the fight against COVID-19, while protecting vital PPE supplies reserved for the NHS. Through this project, we will not only celebrate British designers but also champion sustainability in a time of crisis.” Explains Caroline Rush, Chief Executive at BFC.

Sale proceeds will be going to support NHS Charities together COVID 19 Urgent Appeal, BFC foundation Fashion Fund and The Wings of Hope children’s charity.

The non-medical face coverings are reusable and sustainable with no single-use plastic used.

Where To Buy

The designer face masks are priced at £15 for three reusable, washable, fabric face coverings with two protective pouches.

Great British Designer Face Coverings by British Fashion Council and Bag of Ethics

You can buy these face masks either from Bags of Ethics website or the online retailers below:

  • ASOS
  • Boots
  • John Lewis & Partners
  • Waitrose
  • Sainsbury’s
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