Sustainable Fashion

Fashion TechOver – LG Urbane Luxe Smartwatch


Fashion Tech – Take Over. The New Mantra.

If you are one of our active followers you already know the changes on the wearable tech market. Most Android Wear watches are nice, geeky, trendy to wear but none of them tapped on the fashion tech market that is out there, ripe and ready for the “harvest” season.
Apple was the first to see the potential hence the Apple Watch being launched in fashion stores and marketed as a must have, modern fashion accessory  rather than just another smartwatch or a tech gadget.

Breaking The 1K Price Tag

So far no Android Wear manufacturer released a smartwatch priced above the £1000 mark. Until now, at least. After Apple Watch gold and its price tag, the LG came to market with is LG Watch Urbane Luxe, a 23-karat gold plated, with alligator leather wristband and different colours.
This is Android Wear’s latest fashion tech statement and the clear signal of a direction change. See Huawei Watch entry on the fashion tech market for more details on this change. To date, LG Urbane Luxe is the most expensive expensive Android smartwatch, with a price tag just above £1000, all accessories included.

Limited Edition, 500

LG launched the LG Watch Urbane smartwatch in April this year and now they give the smartwatch enthusiasts one more reason to be happy. LG has announced that it will sell only 500 limited edition LG Watch Urbane Luxe smartwatches starting October, after IFA 2015 in Berlin.
The LG Urbane Luxe was designed as a collaboration with REEDS Jewellers and unfortunately will be sold exclusively in US.

Big Fashion Names

Worth mentioning that LG Luxe’s wristband has a clasp developed by Cartier. One of the biggest names in jewellery business, Cartier operates more than 200 stores in 125 countries, with three Temples (Historical Mansion) world-wide.
Fashion tech is very hot at the moment, if you’re a manufacturer make sure you grab “a slice” now as the time has come. Compared to a £14,000 18-karat Apple Watch Edition, the £1,050 tag for the 24-karat LG Urbane Luxe – even just gold plated – does not sound bad at all.

LG Watch Urbane Luxe has a clasp made by Cartier

LG Watch Urbane Luxe has a clasp made by Cartier

Fashion Over Quality?

Let’s not forget that the regular Urbane costs £259. Check out our review of the regular LG Urbane smartwatch for a clear comparison of the two. LG Luxe smartwatch is the most expensive Android Wear watch on the market but the highest price does not always deliver the best quality.

Similar Specs To LG Urbane

When compared with the very fashionable Huawei Watch, LG Urbane Luxe losses its shine and charisma. Specs wise, LG Urbane Luxe runs on Android Wear, it has a Qualcomm Snapdragon 400 processor, similar specs to the classic LG Urbane and one of the biggest smartwatch battery available – 410mAh – for a 2-3 day uninterrupted experience.

Fashion Tech History

I am grateful for the chance to see the LG Urbane Luxe smartwatch, even if it was behind a thick glass at LG’s booth here at IFA 2015 in Berlin. The watch looks beautiful in its “piano-gloss” lacquer case, like a real jewellery.
As this is a limited-edition smartwatch, with only 500 units made and each one of them engraved with its own serial number, this is not just another Android Wear smartwatch encapsulated in 23-karat gold. This is fashion tech history in the making.
If you have the cash, get one. 20 years from now, you’ll thank me.

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