How to be an ethical fashion buyer and still remain trendy: Top 10 eco-fashion movements. More of us are interested in sustainable fashion than ever before, with a staggering 66% of 18-35 year olds across the globe, admitting that they’d be willing to spend more on a brand if they are sustainable. This gives us an indication of what the future of fashion is going to look like, considering this demographic are the ones paving the way.
It’s a common misconception that ethical fashion can’t be stylish or affordable. In fact, there are more and more brands jumping on the ethical fashion wave creating gorgeous pieces at reasonable prices. So, here’s a look at the 10 brands who are setting the bar high for eco-fashion:
Top 10 Eco-fashion Movements – 1. H&M
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Probably one of the most recognisable names making a bid for the sustainable fashion crown is global brand H&M. They have recently vowed to tackle waste within the fashion industry by using recycled materials to create clothing collections and offering a recycling scheme.
Through their recycling initiative alone, H&M have collected 17,771 tonnes of textiles. You can bring in your old or unwanted garments (from any brand) and they will do the rest! They’re the first chain to offer this service at a full scale, so it will be interesting to see how many brands follow suit.
Top 10 Eco-fashion Movements – 2. Maharishi
London based brand Maharishi makes stylish clothing for everyday wear, with their latest collection pieces manufactured from raw hemp.
The use of natural materials not only contributes to their vision of creating sustainable utilitarian clothing but also means that the clothes are more durable, resistant and biodegradable. If you love streetwear but want to get away from the fast-fashion labels, then Maharishi is a great place to start.
Top 10 Eco-fashion Movements – 3. TOMS
TOMS, the footwear brand famous for their unique shoe design, has recently launched a vegan range. The brand has long been known for their ethical practices, since every time a customer purchases footwear, a pair of shoes goes to those in need.
However, their latest range goes a step further, with a limited edition Whale collection, inspired by the recovering of grey and humpback whales. A chic way to raise awareness.
Top 10 Eco-fashion Movements – 4. Champion
Champion, a popular streetwear brand, has recently launched a collection of ethical clothing with singer SZA. The range consists of hoodies, caps and sweaters with various rainbow writing promoting saving the ocean – one hoodie reads “puck flastic”.
It’s an amazing way to Champion to start their sustainability journey, and perhaps we’ll see more companies team with celebrities to make an impact.
Top 10 Eco-fashion Movements – 5. ASOS
ASOS are focusing their interests on recycled denim. They’ve released a line of jeans made from a mix of recycled cotton and ‘Cotton Made In Africa’.
They come in five different popular styles, from dark blue to light blue. They’re also including information on each pair of jeans detailing how and where the denim was recycled.
Top 10 Eco-fashion Movements – 6. Vetta
Made in the USA, Vetta is on a mission to help you change the way you shop. They have a great deal whereby you can buy a capsule collection of 5 key pieces that can be used to create 30 different outfits.
All of their clothing is made from sustainable materials and responsibly sourced from the US to try and reduce their carbon footprint.
Top 10 Eco-fashion Movements – 7. PACT
PACT create stunningly simple clothing from eco-friendly materials. They go to great lengths to make sure the entire supply chain is ethical, from growing the organic cotton to the manufacturing process being as clean and responsible as possible. The majority of their garments are 100% cotton, so you know you’re buying good quality goods.
Top 10 Eco-fashion Movements – 8. Threads 4 Thought
If you’re looking for comfortable yet stylish, eco-friendly casual wear then Threads 4 Thought is the perfect option. Their pieces are designed with everyday looks in mind, whether you’re nipping to the shop or getting a coffee with your friends, Threads 4 Thought has your casual wardrobe covered.
They also have a range of sustainable activewear, ideal for combining with the loungewear for a fashionable gym look.
Top 10 Eco-fashion Movements – 9. Les Girls Les Boys
Les Girls Les Boys are first and foremost, a women’s and men’s loungewear brand. They create beautiful pieces for the modern day relaxed lifestyle, with a responsibly sourced underlying ethic. Their fluidity approach to clothing means that it’s perfect for minimalist fashion.
Top 10 Eco-fashion Movements – 10. Stella McCartney
Stella McCartney has always been outspoken about being a vegetarian, so it comes as no surprise that her fashion line should be made from vegan and sustainable materials. She doesn’t use leather or fur in any of her creations and remains a leader in creating beautiful luxury sustainable garments.
Buying responsible is a conscious choice every time you shop. With more and more brands adopting the sustainability approach, it will soon be easy than ever to make the switch to wearing gorgeous clothing that’s also great for the environment. For now, H&M and ASOS are the biggest brands at the forefront of the revolution. There’s never been a better time to be an ethical fashion buyer while still remaining trendy.
If you are an ethical, eco, vegan, sustainable, conscious or fashion tech-inclined consumer, please leave your comments below, either about these eco-fashion movements or similar innovative fashion creations you’d like us to cover here, on WTVOX.
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