Copenhagen Fashion Week might have the solution to sustainable fashion! You better check this out.
Fully aware of the fashion industry’s growing status as one of the most polluting industries in the world, for the past five years, the Copenhagen Fashion Week has been pushing for a change in fashion.
The solution is not what you might expect, and yet, if successful, it’ll change the role this global event will have in the future.
The pressure to shift towards sustainable fashion keeps mounting. Growing consumer awareness of unsustainable practices, animal cruelty and people exploitation has led to the formation of global protest groups.
Some aiming to raise awareness towards the climate crisis, while others fighting for animal welfare, like it or not all these protests end up ‘in fashion’ no pun intended.
The Extinction Rebellion, an environmental activist collective, has been calling for the end of fashion weeks for some time now. Last year, at London Fashion Week, with signs asking for: “no fashion on a dead planet,” the protesters have put together one of the most impactful protests to date.
With powerful visual elements depicting cruelty towards animals and reckless pollution, the protesters have covered their faces in fake blood and performed “die-ins” acts across London’s more popular venues.
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Extinction Rebellion always hold our hands up and take responsibility for our actions. It is time our governments did too. We all have blood on our hands for the part that we play in the climate and ecological emergency. We don’t yet live in the decarbonised world that we are all fighting so fiercely in pursuit of. We are all hypocrites, and unwillingly part of this destructive and unjust system. Millions of people around the world are already suffering the consequences of climate and ecological collapse – and this is just the beginning. We need to create the biggest movement there has ever been, to confront the biggest crisis humanity will ever face. We need all the hypocrites we can get. We need #EverybodyNow Visit our “JOIN US” story highlight to find out how to get involved today. #TheTimeIsNow #NowOrNever #ExtinctionRebellion #RebelForLife #TellTheTruth Pictures @taltakingpics
So a change is needed badly and finally, it seems that the fashion week (Danish, to start with) has found one.
By redesigning the event’s main role in fashion and questioning the participating brands’ sustainability, the organisers of Copenhagen Fashion Week are aiming to trigger a change for better.
“The event should shift from showcasing the status quo into becoming trendsetters and the driving force behind the industry’s progression towards a more sustainable future,” said Cecilie Thorsmark, Chief Executive of Copenhagen Fashion Week.
“In a very radical new way of thinking about fashion week, we are shifting from a traditional fashion event to an advocacy platform,” she added.
Copenhagen’s plan to become the world’s first ethical fashion week stands a solid ground, given that the number of sustainable fashion designers is on the rise.
Moreover, the idea, from a marketing perspective, is excellent, now when being able to differentiate your offering in an increasingly saturated space is critical.
The number of fashion cities scrambling to maintain relevance is on the rise, and Copenhagen’s super ambitious ‘Sustainability Action Plan’ will definitely make them stand out.
The plan is simple. It covers the next three years – from 2020 to 2022 – and it includes two core mission:
To drive real change in the fashion industry and accelerate its sustainability efforts.
To reinforce the pro-sustainability profile of Copenhagen Fashion Week and its position as the leading force in sustainable fashion.
Moreover, alongside the above two goals, CFW seeks to reduce its own footprint by 50 per cent and in the long run to achieve a zero-waste target.
According to the plan, by 2023, all fashion designers and labels wishing to be showcased at Copenhagen Fashion Week must comply with at least 17 ethical standards.
Some of the standards relate to raw materials and what should be used, such as using at least 50% certified organic.
Others describe the need for understanding and using upcycled and recycled materials, or how to engage in zero-waste designs, and much more.
Also, another key requirement for participants is to ban the use of single-use plastic hangers, plastic bags for garments, and any other types of single-use plastics from clothing protectors, tags, or even the backstage materials.
Through this sustainability-directed action plan, the organisers of Copenhagen Fashion Week seek to ‘inspire’ fashion designers to become more responsible, beyond the fashion week.
“We’re witnessing fashion’s catastrophic impact. The devastating effects of climate change on the planet are less than a decade away. For that, all designers, industry players, and other fashion weeks have to be made responsible for their actions,” concluded Cecilie Thorsmark.
Download and read Copenhagen Fashion Week’s Sustainability Action Plan 2020-2022 here.
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This week Copenhagen Fashion Week launched its ambitious Sustainability Action Plan 2020-2022 underpinned by the SDGs and created to reinforce the event’s sustainability profile while also pushing the industry to accelerate its sustainability efforts. By 2023, brands wishing to show at the fashion week must comply with 17 minimum standards e.g. using 50% certified organic, upcycled or recycled materials, zero-waste set designs for shows and a ban on single-use plastic hangers, garment bags or other types of single-use plastic clothing protectors and materials backstage.⠀ ⠀ Other strong happenings throughout the week included Carcel opening with their anti-runway show that was entirely void of models and clothing. Instead, the brand projected a video about how it implements consciousness while the catwalk lied empty. Yesterday, Designers Remix showed their latest sustainable collection with a diverse group of strong, powerful Danish women walking the runway.⠀ ⠀ Read Copenhagen Fashion Week’s Sustainability Action Plan 2020-2022 via the link in bio.⠀ ⠀ @cphfw #CFW20 #SustainabilityActionPlan
What do you think? Has the Copenhagen Fashion Week found the right solution to sustainable fashion? Would love to see your comments below.
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