What can fashion learn about sustainability from the food industry?
When the Founder and CEO of Another Tomorrow set out to create her apparel brand, she searched for inspiration from the food industry.
To Vanessa, building traceability and transparency into her business model was critical, and the food sector had one of the most reliable track records for traceable supply chains.
“The farm-to-table food movement satisfies consumers’ craving for transparency and connection that was lost when supply chains became global.”
The main goal for fashion is to become more sustainable, and the food industry has many valuable lessons to teach.
Like food, fashion is a global industry that touches every human being on the planet.
Fashion, like food, has to source its raw materials from farms, fields and forests. Moreover, both industries create tremendous amounts of waste.
It is a unique opportunity for sustainable fashion designers to learn from existing business models instead of reinventing the wheel.
Take, for example, organic food. Right now, it is possible to trace the entire process.
From the origin of materials down to the specific farm to manufacturing and retailers.
With the help of the food industry, fashion can become sustainable, more exciting and provide a more valuable retail experience.
WTVOX – ‘Voicing the Future of Fashion’
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