The British Fashion Council (BFC) has just announced its “must keep an eye on” British fashion brands for 2020.
These designers and labels have received support from BFC’s ‘Foundation Fashion Fund‘.
In this article, first I briefly introduce BFC and its critical role in fostering and promoting British fashion.
I will explain how BFC is supporting small British fashion designers, especially now, during the COVID-19 pandemic.
Then, I include the full list of 37 British fashion brands supported by BFC.
Finally, I shaw you how to apply for the second round BFC Foundation Fashion Fund.
The BFC Foundation Fashion Fund
The BFC was set up in 1983 to promote British fashion, at home and abroad.
Ever since, the BFC co-ordinates fashion weeks, exhibitions, and fashion events.
Through these activities, the BFC helps British designer businesses develop their profiles and business globally.
Part of the BFC, the Foundation Fashion Fund was created in March 2002, for grant-giving purposes.
The role of the foundation is to attract, develop, and retain emerging fashion designers via financial support, education, and business mentoring.
Supporting Small British Fashion Brands During COVID-19
Right now, in these times of COVID-19 pandemic, the BFC supports creative fashion businesses and individuals to survive the crisis.
In May 2020, the BFC granted an initial £1,000,000 in financial support and mentoring, to 37 British designer businesses.
The first-round was possible thanks to Vogue Designer Fashion Fund, GQ Designer Menswear Fund supported by jd.com, NEWGEN: ARCH & HOOK, BFC Fashion Trust Supporters, Browns, Burberry, depop, European Regional Development Fund, HSBC, Mayor of London, Paul Smith, Revlon Professional, Rodial, and Bicester Village Shopping Collection.
The grants were allocated to viable enterprises, depending on the level of urgency and capability to come through and thrive, post-crisis.
Another portion of funds was allocated to emerging fashion students, underpinning the future generation of creative talent.
British Fashion Brands Of 2020
Without further ado, here are the 37 upcoming British clothing and accessories fashion brands supported by the BFC Foundation Fashion Fund.
In alphabetical order:
Helmed by design duo – and real-life couple – Marco Capaldo and Federica Cavenati, the business has anchored its confident narrative in ‘design for a good time’; clothes with stories to tell the morning after.
Capaldo and Cavenati create extraordinary and uncompromising couture for women around the world.
Their group of supporters includes celebs such as Solange Knowles, Jennifer Lopez, Lady Gaga, Lizzo, Adwoa Aboah, Lena Dunham, Celeste and Jorja Smith.
Priya Ahluwalia launched her namesake brand, Ahluwalia, in 2018 after graduating with an MA in Menswear from the University of Westminster.
In April this year, after successfully getting to the LVMH Prize semi-final, it was announced that Ahluwalia was awarded the joint winning LVMH Prize 2020.
Through her namesake brand, “Ahluwalia”, Priya takes elements from her dual Indian-Nigerian heritage and London roots.
It explores the life of vintage and deadstock apparel, using textile techniques to give them new life.
The brand focuses on creating unique, forward-thinking garments for the modern man, using responsible materials and manufacturing techniques.
5. ART SCHOOL
6. Bethany Williams
7. BIANCA SAUNDERS
9. Charles Jeffrey LOVERBOY
10. Chopova Lowena
11. CRAIG GREEN
12. David Koma (VDFF 2020)
13. E. Tautz
14. E.L.V. DENIM
15. Edeline Lee
18. King & Tuckfield
19. Kwaidan Editions
20. Liam Hodges
21. Matty Bovan
23. Nabil Nayal
25. Nicholas Daley
27. PAPER LONDON
28. paria /FARZANEH
29. PER GOTESSON
30. Phoebe English
32. Rejina Pyo
33. Richard Malone
34. RICHARD QUINN
36. Stefan Cooke
BFC Fashion Foundation Fund – The Second Round
Following the initial round the BFC Foundation Fashion Fund, it has raised an additional £500,000.
For the second round of funds, the BFC credits Amazon Fashion, John Lewis & Partners, Alexander McQueen, Clearpay, Browns, Cadogan, and The Coach Foundation for their generous donations.
The fresh funds allow BFC to accept applications, for a second round.
The BFC continues to fundraise and will reopen applications every time the £500,000 milestone is reached.
Profits from the sales of the ‘Great British Designers Face Coverings’ project in collaboration with ‘Bags of Ethics‘ also contributed to reaching the first milestone.
Retailers for the project include John Lewis & Partners, Sainsbury’s, Waitrose, Boots, and ASOS.
You can apply for the BFC Foundation Fashion Fund, via the BFC website.
Deadline to submit your application is Friday 7th August 2020.
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