Adidas by Stella McCartney new AW18 collection is all about innovation and sustainable fashion. Inspired by the power of mother nature, Adidas by Stella McCartney new AW18 collection highlights the need to protect the environment.
In line with Adidas’ pledge to sustainable development and its collaboration with Stella Mccartney, a leader in sustainable fashion movement, the new line is all about eco-innovative design and recycled materials such as organic cotton, recycled polyester, ocean’s plastic, and Econyl yarn fabrics.
“As the brand at the pinnacle of female sports performance and style, we have a responsibility to provide women with a choice that allows them to be part of a solution through our sustainable pieces and practices. More than half of our apparel and a third of our footwear in FW18 are made with eco-innovative and recycled materials, such as Parley’s Ocean Plastic. It’s time to be the difference we want to see. To act now and to mean more in all we do,” said Stella McCartney.
Adidas by Stella McCartney Fall/Winter2018 collection is designed to empower female athletes and enable women to exercise despite the weather condition.
To do so, the collection incorporates the latest Adidas Climaheat technology that is engineered to give athletes power insulation for training in cold weather and winter conditions.
The designs are inspired by nature, showing patterns of endangered animals as a constant reminder to our responsibility towards the environment.
The supermodel Ming Xi has been introduced as the new global ambassador of Adidas by Stella McCartney to promote a healthy lifestyle that embraces both, the well being of people, and the environment.
“Ming Xi’s values are shared by Adidas by Stella McCartney. She is strong-minded, creative and committed. She is unafraid to tread new trails and explore different avenues. She inspires other women to carve out their own path, in everything from fitness to style. She’s a true Adidas by Stella McCartney woman,” said Stella McCartney following the launch of the line.
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