Flora Miranda is a future-forward Austrian designer label with a profound focus on the human construct and its perceptive experience.
Based in Antwerp, Flora explores how our identity has changed in the information era with the internet and computers.
She explores such questions not only through strong story telling and material explorations, but also, develops own software and experiments with technologies like 3D scanning, 3D printing, laser cutting, machine learning and generative design to rethink the role of a fashion designer today.
Flora‘s work is strongly picked up by the international art world, leading to several exhibition participations and museum purchases.
For her creations she has received several international awards, most recently the ‘Good Design Award by the Chicago Athenaeum of Architecture and Design’.
Flora Miranda aims to involve a whole aesthetic world that we are surrounding ourselves with. Hence, the label presents garments as a performative experience, where music, space and movement become a conceptual part of the clothes.
The label’s extreme silhouettes morph the natural paths of the body to become a digital canvas showcasing extravagant sculptures of extra-terrestrial flavours and influences.
Conceptual explorations are starkly present in staunch narratives and material explorations in Flora Miranda’s collections, as the designer emphasises the importance of digital identities, intangible and yet seemingly predominant in our daily lives.
Whether introduced as a method like 3D-scanning, 3D-printing, or laser-cutting, technology is an essential medium in Flora’s work.
To the artist, creator role has new dimensions in today’s world of machine learning, generative design, and augmented reality dimensions.
Flora detaches herself from the obsolete idea that fashion is merely about garments and bets on a broader, more encapsulating understanding that fashion, by nature, interacts with the rich surroundings of the individual.
This [conviction] shapes the nature of her exclusive pieces, introduced as key elements in a performance where sound, space, movement, and emotion meet.