Martin Appelt MACHO AW19 was the brand’s very first collection. Showcased with great success at both Paris and Krakow Fashion Week, ‘MACHO’ tackled the sensitive topic of sustainability in fashion for which it received a lot of media attention.
Macho AW19 Collection
As the very first collection that introduced the brand to the general public, Martin Appelt MACHO AW19 succeeded in showcasing the designer’s creative spirit and unique perspective on fashion, style and haute-couture.
Designer’s choice for the name ‘MACHO’ was intentional. It was selected to convey more light towards gender-free, gender fluid, and genderless concepts, and the shifting expectations in couple dynamics and roles played.
Martin Appelt MACHO AW19 collection touches on old but still susceptible subjects and stereotypes. It emphasizes the need to change and how much our society has accomplished.
The core proposition of Martin Appelt MACHO AW19 collection was that in modern society both biological sexes, male and female, should be able to incorporate opposite sex aspects, in the past reserved for defining one’s particular sex, without endangering his or hers’ gender identity.
Martin Appelt MACHO AW19 collection proposes a redefinition of how Men and Woman are supposed to be or act. To the designer, this is the critical approach in a society no longer determined by stereotypical gender expectation.
“Dictating what or how certain sex should and should not be, look or act like, is outdated.”
Therefore, Martin Appelt MACHO AW19 collection has dispatched stereotypical female dedicated elements, like pearls, ties, and galluses to construct apparel for the opposite sex, however, without taking the visual gender identity away from the correlate sex.
Furthermore, Martin Appelt MACHO AW19 collection has managed to shape a new look for both the male and female silhouettes. By using corsets and sturdy padding to exaggerate their body features in design, the collection highlights the pressure the society still puts on the sexes to meet their gender role expectations.
Finally, the designer’s choice of colour supports the gender debate. By using baby blue and pink in the menswear collection, combined with prints of famous laundry detergents, the designer has associate the Man with an advertised product.
