Exuding playful, bright and colourful aesthetic, Mara Hoffman’s eponymous label focuses on creating rich, textured, and understated pieces that highlight the power of the feminine form.
Exuding playful, bright and colourful aesthetic, Mara Hoffman’s eponymous label focuses on creating rich, textured, and understated pieces that highlight the power of the feminine form.
Founded her label in 2000 after graduating from Parsons School of Design in New York City, Mara Hoffman committed herself to implement more sustainable and responsible practices.
In an effort to foster mindful consumption habits, the brand maintains an open conversation about its approach and encourages consumers to reevaluate the relationship society has with clothing.
“The aim is to design and manufacture our garments with greater care, to reduce our impact, and generate awareness.”
Inspired by personal reflections on mythology and travels, the designer injects whimsy and unexpected detail into her collections, crafted from sustainable and eco-friendly materials by close-knit expert artisans in New York City.
The designer label continues to focus on sustainable materials, processes, and production in order to improve and extend each garment’s life.
“The aim is to design and manufacture our garments with greater care, to reduce our impact, and generate awareness.”
There are options and alternatives in this industry to manufacture responsibly. In 2015, the Mara Hoffman began uncovering these possibilities and chose to address, change and relay the shifts we were making.
While making improvements, will always bring new challenges, the label aims to design and manufacture clothing with greater care, reducing environmental impact, and generate awareness.
This gradual adjustments towards the adoption of eco-friendly and cruelty-free practices, has made Mara Hoffman an exemplary leader within the ethical fashion movement.
Mara Hoffman, presents collections with a devotion to colour, each inspired by and in celebration of women.
Infused with tribal patterns, abstract art, punchy prints, Mara Hoffman extensive collections include dresses, colour-blocked skirts, and high-waisted bikinis that define the brand’s polished-eclectic image of a style icon every woman must become.
Spring 2020
Fall 2020