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Discover five cruelty-free makeup brands, and see why it matters. The ethical living movement is changing the way people choose the products they consume. Yes, there were times when ‘good for me’, meant ‘within my budget’. But that mentality is changing.
Nowadays, even if money is still an issue, more people show interest in the products they’re going to buy. What’s the origin? What about the working conditions of these people? What’s the brand’s carbon footprint? Or, one of the most crucial question when it comes to cosmetics, ‘Where animals hurt in the process?’
When it comes to cruelty-free makeup brands, consumers’ position towards animal welfare is very strong, to a point where labels have started to put an end to product testing on animals.
As a direct result, more cruelty-free makeup and other personal care products are rolled out to the public every day. In support for them and you, the conscious consumer, we’ve put together a top five of cruelty-free makeup brands for you to choose from.
1. Anastasia Beverley Hills (ABH) Cruelty-Free Makeup
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Can’t wait for the 7th 🥰🌸#ABHxCarliBybel Palette is launching 10/7 on anastasiabeverlyhills.com and anastasiabeverlyhills.co.uk Launching at all domestic retailers @sephora @ultabeauty @nordstrom @macys @dillards on 10/10 Launching at all international retailers 10/11 14 all-new shades Dermatologist tested + cruelty free
If you’re not familiar with ABH’s ‘Golden Ratio Method’, you’ll be impressed by its line of brow pigments, lipsticks, and highlighters.
Sought all over the world, ABH’s most substantial offerings are the Novina Pro Pigment Palette, a twenty-plus shade palette with cruelty-free and vegan credentials.
The abundance of powder shades on ABH’s tray makes it an excellent choice for anyone looking to stretch the creative limits of makeup artistry.
To put all of this goodness to work on your skin, you’ll need some equally excellent brushes, from them as well. Firm or flat detail brushes ABH’s vegan products are to kill for.
2. Becca Cosmetics Cruelty-Free Makeup
Glow makeups are Becca’s forte products. Becca Cosmetics is known for its wide range of cruelty-free makeup complexion products ready for all types of skins.
The label’s foundations come in well over a dozen shades, ranging from light hues to darker ones who seem to be very popular with black women. Becca’s Bronzers are available as pressed powders, body oils, and mousse.
But, perhaps the most cherished of these cruelty-free makeup offerings is the Shimmering Skin Perfector Pressed, a powder highlighter with five finishes.
3. Illamasqua Cruelty-Free Makeup
Illamasqua is certified cruelty-free makeup label by the People for Ethical Treatment of Animals (PETA).
If you’re new to Illamasqua, you’d probably want to start with their liquid lip polishes which also include vegan options. You can select a matching hue from fourteen options, grouped into pink, crimson, or dark shade classes.
Also, consider giving their veil primer a try. It’s a healthy mix of plant extracts and minerals, designed to keep your skin hydrated, fresh, and ready for foundation treatment.
4. Kat Von D Cruelty-Free Makeup
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Hit portrait mode with the new #TruePortraitFoundation! 📸 This long-wear, airy matte-finish foundation acts like a soft-focus portrait lens for your skin, so you can ditch the Instagram filter. 😘⠀ ⠀ @ourfazinali wears #TruePortraitFoundation in the shade ‘Medium 27’.⠀ ⠀ #complexion #foundation #KatVonDMakeup #KvDGirl #vegan #veganbeauty #vegano #vegana #crueltyfree #crueltyfreebeauty #katvond #kvdlook #sephoragirl #sephoraboy #glam #wakeupandmakeup #ilovemakeup #eotd #mua #makeupobsessed
Kat Von D’s active pro-animal welfare activism made her an icon of the conscious makeup industry. Loved by animal organisations and consumers from all over the world, the designer wants to make the use of cruelty-free makeup a daily occurrence, like brushing your teeth.
With a wide range of ethical and vegan beauty offerings, some of the most wanted products are the Shade and Light Eye Colour Pallette, a sampling of neutral, warm and cool tones, with four shades: base, contour, highlight, and define.
Another one that buyers want very much is the Lolita Eyeshadow Palette, featuring matte shades you can mix and layer if that’s what works for you.
There’s one more: The Lock-it Foundation, a glow product that keeps your makeup waterproof and transfer-resistant. Go for this if you want a foundation that’ll last you through the day, without staining your garb.
5. Soap and Glory Cruelty-Free Makeup
Of all the brands on this list, Soap and Glory covers the most ground on the spectrum of conscious beauty and personal care products. From shampoos and hair treatments to skin moisturisers, there’s always something for you to use, without afraid of harming animals.
From the entire Soap and Glory cruelty-free makeup line, some products stand out with ease:
a) Soap and Glory ‘Lip Plumping Gloss’ for its plant oils infusion and fantastic shine.
b) The ‘Cream Colour blusher’, for the superb, rare shades.
c) The ‘All is Calm’ concealer for containing anti-blemish agents that also keep your skin-tone even.
Also, a well-deserved mention is Soap and Glory’s ‘Flash Effect Extension Mascara’. Super rich in vitamin-E this cruelty-free makeup strengthens eyelashes and gives them the right curl for an irresistible look.
There are a lot of great cruelty-free makeup products out there you can buy right now.
But, before you buy, see if the brand is cruelty-free as well, or is just launching cruelty-free makeup because there is consumer demand?!
If unsure, take one of the narrowed down options above as we’ve pre-vetted them for you. Finally, choose the one that’s true to your values and good for your skin and self-image.
You can also join the Future of Fashion Group for daily engaging discussions on fashion innovation, where the fashion industry is going, and finally, make sure you subscribe to our newsletter for lightning-quick updates, delivered directly to your inbox.