Sustainable Trainers At Stella McCartney – Embracing Innovative Technology. Stella McCartney’s Loop Lab at London’s 23 Old Bond Street showcases the construct of Loop Sneakers. Stella McCartney’s new sustainable trainers are made using innovative technology to reinforce the company’s commitment to circular fashion and sustainability.
The fashion industry faces many barriers in shifting from linear production-consumption structure to more circular models, such as the separation of the different components from each product, for recycling purposes.
Loop Sneakers introduces an innovative design for the future of sustainable trainers as a solution to this problem. Loop Sneakers are made of a detachable sole that is attached to the upper part using clips, rather than glue. In this way, sustainable trainers can be recycled and reused at the end of their lifespan.
Moreover, all components, including the thread, are made of eco and animal-friendly materials to meet the conscious consumers’ expectations.
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