Fashion designers are turning offcuts into offbeat clothing at the Adelaide Fashion Festival. It is not in the DNA of the fashion industry to re-use, reduce, or recycle.
However, behind the scenes of the Adelaide fashion world, an increasing number of designers are trying to change that stereotype, and work towards a waste-free fashion industry. Anny Duff, for example, has created a sustainable clothing label — Good Studios — which uses recycled nylon swimwear and South Australian wool, along with ethically sourced hemp textiles.
“From the outside, we’re sort of seen as the alternative option to fashion, but for us, there’s not an alternative,” she said.
“It’s a lot harder to find the sustainable option … but I just wouldn’t be able to do it any other way. You’re stripping back the idea of a garment in everything that you create but you’re also tracing your supply chain as far back as you can. And it’s not just about being a sustainable brand, there’s so much out there that can already be taken from waste and made into something desirable again.”
Despite the many brand’s attempts to move away from the ‘fast fashion’ tag, many high-profile fashion brands are still only about the latest trends, and newest fabrics. This year, however, the Adelaide Fashion Festival hopes to buck the trend, by putting recycled, vintage, and offcut creations back on the runway.
Ms Duff, along with a number of other Adelaide designers and vintage enthusiasts, is designing a new line for the event using dead stock, the term given to the offcuts or oversupply of fabric and embellishments that fashion houses throw away. It will form a major part of the Adelaide Fashion Festival event, which will feature sustainable local designs while including discussions and workshops around ethical fashion.
“We’re really exploring the idea of dead stock and why it’s got such a taboo theme around it and we want to celebrate it,” Ms Duff said.
This year the Adelaide Fashion Festival will run from October 17 to 21, and if interested, you can read more at ABC.net.au
If you are an ethical, eco, vegan, sustainable, or tech inclined consumer, please leave your comments below, either about this initiative or about any other similar products you’d like us to cover here, on WTVOX.
To stay updated on everything happening in the world of innovative Fashion Tech Styles, make sure you follow @WTVOX on Instagram and Twitter, and in particular the #WTVOXFashion hashtag. Also, join our Future of Fashion Group on Facebook for daily engaging discussions and finally, subscribe to our newsletter to receive lightning quick updates directly to your inbox.
News: Our designated ‘Future Fashion Styles’ e-commerce and custom shopping platform is coming out soon so keep an eye on us. We’ll be featuring some of the most innovative fashion products that we love, and want to share with you. WTVOX has affiliate marketing partnerships, which means we may receive a commission from your purchase.