I hear there is a vegan Prada collection coming soon?! Prada Group, a luxury giant which holds globally recognised fashion brands such as Prada and Miu Miu, is banning fur this summer.
Moreover, there are some insiders stating that this is just the first move of the group’s long aim to become fully vegan by 2025. The group’s ban on fur is to start from this September and will be reflected in the brand’s Spring/Summer 2020 collection for women.
Fur Free Alliance – Pushing For A Vegan Prada
Prada Group is one of the last to join the Fur Free Alliance, a network of over forty organisations fighting to put an end to animal cruelty.
Becoming a cruelty-free luxury house won’t happen overnight. It takes time, materials and manufacturing changes, and more importantly, customer education or in some cases, customer retargeting.
Vegan Prada – We Were Once The Kings Of Fur
But that comes at a cost and losing existing customers is one of them. Over the last 20 years, the Italian luxury house has been one of the most recognised luxury brands for its mink, fox, and rabbit fur collections.
However, the current spotlight on extreme animal cruelty thanks to the internet which gave consumers better insights into the procurement and manufacturing of such fashion products has seen the global demand for fur dropping.
Consumers’ movement towards cruelty-free fashion has become the key reason for luxury houses decision to move away from animal-based.
It is a move that has started by banning fur and exotic skins, which will surely continue by banning all animal-based products to a point they all become vegan. Hence, the hope you’ll enjoy a vegan Prada brand one day.
“By focusing on innovative materials we allow the company to explore new boundaries of creative design while meeting consumers’ demand for ethical products,” said Miuccia Prada, the brand’s creative director.
PETA – People for the Ethical Treatment of Animals – celebrated the news and went further by asking Prada to follow in “Chanel’s compassionate footsteps” and ban exotic animal skins from its future collections.
Vegan Prada – The Time Is Now
A PETA spokesman went on to add: “Don’t know if vegan Prada will work but the time to change is now. Luxury houses better act now, to preserve the image and win new customers before it is too later.”
Cruelty-free fashion lover or not, what do you think the future of fashion is going to be? Is there a chance that all luxury houses are going to become completely cruelty-free – no fur, no exotic skin, even no leather!?
Moreover, if you can choose, would you go for a classic or a vegan Prada outfit this season? Would love to know your take on this, so please leave your comments below! ❤