Vegan LVMH? The Next Luxury Giant To Take Action


Vegan LVMH. Long are gone the days when garments made from fur and rare animal skins were seen as the epitome of charm and glamour. In fact, the use of fur is becoming increasingly associated with bad fashion taste and irresponsible consumption.  An association that is moving fashion brands away from the usage of materials of animal provenience in their manufacturing.

Vegan LVMH – An ’80s Start

The movement to persuade the general public to put an end to the consumption of fur and pelts-made fashion apparel has been on the rise since the early ’80s. But this wave only found increased adoption in the last year or so.

Not long ago garments and accessories made from snakes, moles, foxes, and even squirrel skins were regarded as the elite’s must-haves. Such styles were almost indispensable for one’s status display.

Vegan LVMH – New values, New Expectations

But the advent of social media and its unstoppable power of awareness has created a wave of change in the fashion industry. A change powered by consumers’ expression for new values and driven by their expectations.

New demands which are forcing more fashion brands such as Chanel, Armani, Gucci, Burberry, Furla, Michael Kors, Tom Ford, Versace, and DKNY, to end the use of fur in their production and follow the ethical and sustainable path taken by Stella McCartney, Vivienne Westwood, Ralph Lauren and Calvin Klein.

The pressure mounts not only from consumers but also from organisations. This is evident in the case of London Fashion Week who decided to ban any future fur-based fashion collections from their catwalks.

Vegan LVMH – Cities Banning Fur

Even cities have embarked on the movement. Los Angeles and San Francisco are the first to impose a total ban on the sales of fur.

It is becoming evident that both, consumers’ and policymakers’ perception towards the use of fur in fashion is increasingly negative. To them, the use of fur and animal skins means only pointless cruelty, or at best, outdated fashion designs.

Vegan LVMH – Still Lot To Be Done

However, as the movement towards a more sustainable and ethical fashion industry is growing, PETA warns that there is still a lot of work to be done.

By pointing to LVMH directly, PETA warns that many luxury giants are still in the business of selling products made from animal skin and fur.

“PETA has called on LVMH for decades to go for cruelty-free products as no animal must suffer and die for fashion. Now, the time has come to follow on of the icons of luxury fashion, Chanel, and do the same,” said a PETA spokesperson.