Fashion

Top 5 Australian Fashion Labels Leading The Ethical Scene in 2019

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Top 5 cruelty-free and sustainable Australian fashion labels everybody should know about. Over the last five years, Australia has shown unmatched growth and commitment towards the adoption of sustainability in fashion.

From a country known for its animal skins supplies for the fashion industry, Australia has become a haven of cruelty-free and sustainable fashion labels, committed to ethical practices.

As such, the number of cruelty-free and sustainable Australian fashion labels using eco-friendly materials is growing faster than in any other country in the world.

Sustainable Australian Fashion Brands

On the one hand, the growth is attributed to the country’s access to a wide range of natural resources that emerging labels are now using in their fashion creations.

On the other hand, the shift to cruelty-free and sustainable fashion is a reflection of fashion consumer’s growing awareness of the impact we all have on the environment.




With that in mind, here are the Top 5 cruelty-free and sustainable Australian fashion labels we think you’ll adore.

1. Zhivago

Zhivago sustainable luxury Australian fashion

Meaning ‘daring’ in Russian, this West Australian sustainable fashion brand has built very fast a reputation for signature fusion creations. Tailored to perfection ready-to-wear creations, this avant-garde brand produces ‘show-stopping’ red carpet gowns.

Co-designed by longtime friends, Lara Kovacevich and Lydia Tsvetnenko, Zhivago was launched at the 2012 Perth Fashion Festival to widespread critical acclaim.

Zhivago cruelty-free luxury Australian fashion

Over the past 3 years, Zhivago became the choice of an enviable list of A-class celebrities such as Katy Perry, Lady Gaga, Kendall and Kylie Jenner, Dannii Minogue, Giuliana Rancic, and many, many more.

2. No Saints

No Saints sustainable fashion collection

Around mid-2017, the founder of No Saints became increasingly more interested in animal welfare. Shortly, the interest became a passion, quickly followed by the decision to go fully vegan.

Soon after, Caroline realised that there is a massive issue with her decision of going vegan. As a highly fashionable individual, Caroline found it very hard to find appealing leather-free apparel and accessories no matter how hard she looked.

No Saints vegan shoes

Rather than sit and wait a few years until more cruelty-free and sustainable fashion labels were launched, perhaps with some exclusive designs in their offerings, Caroline decided to launch her own vegan fashion brand.

And this is how in mid-2018, No Saints, one of the most beautiful Australian-based conscious fashion labels was born.




All No Saints’ creations are made with nature-friendly materials. Some of the most popular materials used so far are the ‘apple leather’, a natural material made in Italy from discarded apple peels, and Piñatex, a leather-like alternative made from pineapple leaf fibres.

3. Ahimsa Collective

Ahimsa vegan fashion collection

Ahimsa is a brand we love for so many reasons. One of them is their dedication, just like us here at WTVOX, to not only reduce the fashion industry’s footprint but even fight to reverse it.

Ahimsa sustainable fashion collection

Derived from the Sanskrit, Ahimsa means ‘not to injure’ and ‘compassion’ and is one of the cardinal virtues and an essential tenet of Jainism, Hinduism, and Buddhism.

Ahimsa states that all living beings have the spark of the divine spiritual energy; therefore, to hurt another being is to hurt oneself.

The Sustainable Australian fashion brand Ahimsa is a luxury accessories label, dedicated to products made from sustainable materials with no harm to other living beings and we recommend their products with great pleasure.

4. NAGNATA – Sustainable Australian Fashion Label

NAGNATA vegan fashion collection

Here’s another beautiful choice for a suggestive name. The choice for the name draws inspiration from the Sanskrit word ‘nagnatA’.

NAGNATA translates as nakedness, and it alludes to clean fashion; raw, exposed and in ones’ natural state.

NAGNATA sustainable fashion collection

This cruelty-free and sustainable Australian fashion brand combine high-end fashion design with modern athleisure constructions in a contemporary sportswear offering, almost unique to lovers of sports and fashion.




NAGNATA was founded by Laura May, an Australian fashion designer, stylist and creative director and her sister Hannah, a textile artist and photographer.

But behind the beautiful artisan collaborations and unique designs lines, the duo seeks to end the rampant consumerism of fast fashion through a constant focus on sustainability and cruelty-free practices.

5. Black Caviar Designs – Australian Fashion Label

Black Caviar Designs Sustainable Australian Fashion Brand

Black Caviar designs label was launched by Anthony and Sonia in a quite interesting if not humble journey. Launched out of own needs to start with, and later needs for conscious fashion creations, the brand has developed into a fully-fledged Australian fashion label with a wide range of products.

Nowadays, almost a decade later, Black Caviar Designs creations are globally recognised, excitingly fashionable, bold and tenacious. The next generation of fashion designed to protect the planet while giving women a profound sense of empowerment by reinforcing their importance and worthiness in society.

Hoping you like my Top 5 cruelty-free and sustainable Australian fashion labels 🤗😘, I’d like to end the article with a personal thought:

It is a shame that ‘conscious fashion terms’ are still confused or interchangeably used by consumers. While experts argue on their meanings, some fashion brands use these terms to trick customers into buying their products in disgusting forms of greenwashing.

And while it seems that Australian fashion consumers are very educated in recognising vegan materials, good working conditions, and everything modern fashion brands should stand for, there are some rogue Australian fashion labels out there milking the vegan brand.

Be careful who you trust, not everything that glitters is gold!