It looks like 2019 is the year when Ralph Lauren is going to get back into smart garments, powered by wearable tech. Creations of David Lauren, the Chief Innovation Officer at Ralph Lauren, both the Glacier Down Jacket and the Polo 11 Jacket are two smart fashion garments created for Lauren’s Olympic Athletic collection.
The jackets benefit from a wearable-tech heating system connected via Bluetooth to the wearer’s smartphone. There’s also an app which allows the wearer to adjust the warmth levels from, according to the needs of outside temperature.
The heater embedded in Polo heated jackets is powered by a Mophie rechargeable battery and, when used at its highest level, will get the battery last for around three hours. Not bad at all!
The first jacket to hit the stores is Polo 11 by the end of the month. However, the jacket will be available only in selected stores. For those of you wondering where the inspiration for the new comes from, you’ll like to hear that Polo 11 is a snow-white jacket following the design which made the brand’s 1997 Parkas so popular.
The second jacket, the Glacier Down jacket is expected to be launched later this year. It comes in silver and navy colourways, and this time it will be distributed globally.
You might not now but this is not Polo’s first endeavour in wearable technology and fashion tech. In fact, the American brand is considered a pioneer of fashion technology trend and smart apparel, after introducing in the past a line of connected polo shirts and fitness apparel.
Granted, those released were limited editions but still, fashion tech history has been made.
This time thou’ the wearable tech powered collection will reach a global audience, in what we believe is the signalling a new era for the brand. Stay innovative but most importantly, become relevant to a new generation of tech-savvy conscious consumers of fashion.