Made in Italy sustainable fashion – Why heritage and craftsmanship are critical values to the emerging world of sustainable fashion.
‘Made in’ is one of the most powerful statements a brand can use to communicate the heritage, high-quality, expertise, and craftsmanship image of a country.
‘Made in Italy’ for example, showcases a world of knowledge, in an instance. ‘Made in Italy’ is the written reassurance that the products you’re about to buy are authentic, have exceptional quality, and unmatched style.
The strength of the slogan has granted many Italian brands success across the global markets. ‘Made in Italy’ encapsulates the country’s excellence in craft, superior product manufacturing, exclusive materials.
It is a name recognised across every industry, from fashion to automobiles, and by consumers from all over the world.
Why The Branding Matters
It is the motto that has made the Italian fashion industry a global force, arguably the second after the ‘Made in France’ country brand. It is a branding that is preserved with great care, especially in these times of growing competition in the global market of fashion.
In times of turmoil that have forced many fashion labels to adopt new strategies to remain relevant to the market, from cutting down on manufacturing costs, recoursing to lower quality materials, slashing down on prices, and even relocate factories abroad to third world countries.
However, these are practices with unwanted consequences, such as pollution, unnecessary waste, child labour, low wages, inferior quality products, but most importantly, the devaluing of the country brand, so precious to the Italian fashion industry.
You Get What You Pay For
That is why ‘Made in Italy’ has remained a guarantee that ‘you get what you pay for’. Moreover, now, in times of sustainability and cruelty-free, Made in Italy certifies that products are made in ethical conditions, and from the best and most sustainable materials available.
But the most critical value in the Made in Italy are the artisans that have gained and passed their expertise from generations and generations, as seen in footwear, jewellery, clothing, accessories, as long-lasting Italian products loved all over the world.
Their craftsmanship, technical skills, and expertise put them at the forefront of a sustainable fashion revolution, a change already visible in some of the most loved Italian products, as described below.
Made in Italy Sustainable Fashion – Shoemaking Craftsmanship
Without a doubt, Italy is the world’s centre of high-quality footwear. Great artistry is used to create classic shoe designs, from formal office wear to some of the most trendy sneakers you can buy.
Italian shoes made by famous designers such as Gucci – known for their comfortable loafers, Giuseppe Zanetti – specialists in embroidered and jewelled shoes, and Prada – known for their innovative products, are some of the most adorned shoes in the world.
Another emerging luxury shoemaker brand is P448 known for its exclusive high-fashion sneakers made in Italy, from some of the most sustainable and eco-friendly materials on the market.
Made in Italy Sustainable Fashion – Watchmaking Artisans
In today’s society, watches are no longer used to keep the time, but a reflection of one’s good taste, individuality, and even financial power and Italian watches have a unique place.
Italian watches are a bought for their status symbol and association with the super stylish, wealthy elite. Italy’s goldsmith workshops have centuries of expertise in the art of high-quality luxury watches making, as it is the case of Filippo Loreti.
A traditional family of watchmakers that have mastered the craft to perfection has finally decided to launch their exclusive line of watches under the guidance of two family brothers, inspired by the icons of Italian architecture.
The inspiration is reflected in the watches choice for bold colours and design elements you would only find in Italian brands.
Made in Italy Sustainable Fashion – Shirt-making Masters
It goes without saying, bespoke or custom made shirts are at the core of the Italian fashion industry. These custom-tailored products have a rare sense of comfort, style and quality that no other shirt can give you.
Moreover, these are products loved by the younger generation as well, thanks to the choice for sustainable materials that protect the environment.
Italian shirts can be worn as an everyday look, be it for business meetings, dinners, casual weekends, and for other special occasions.
Custom made Italian shirts reinforce the power of the Italian market, highlight once again the Italian tradition of handmade shirts, with the most sustainable and innovative materials.
Made in Italy Sustainable Fashion – Tie-making Experts
Last but not least, expert tie-makers. An excellent shirt requires an equally perfect tie. The wearer’s look won’t match if the elegance of the tie does not match the quality of the shirt and Italian artisans are best at that.
An excellent example of this emerging sustainable trend in the tie-making landscape is the Fumagalli brand. A based in Como, Italy family with a long tradition in tie-making craft, Fumagalli is one of the oldest tie manufacturers in the country.
The brand produces luxury handmade neckties created with some of the most sustainable and delicate Italian fabrics, combining modern styles with a touch of luxury and elegance.