Could this be the start of a fur-free fashion era? It may have taken a long time, but it seems fur is finally making its way out of the fashion industry.
Over the last five years, a growing number of fashion labels and retailers have been taking the stand against the use of animal fur, opting for more innovative and sustainable alternatives.
So, which major brands are now considered fur-free? In the following article, we’ll examine some of the biggest names in fashion and how they’ve moved away from animal fur-based products.
London Fashion Week
Indeed, London Fashion Week is not a fashion brand. However, London Fashion Week’s decision of not allowing any fur on its catwalks in September 2018, was a significant milestone for the fashion industry and its future.
London Fashion Week was the first ever major fashion event to eliminate animal fur from its catwalks. The trend caught fire, and it seems it is only a matter of time before other major fashion weeks follow suit.
After Helen Wright was recently appointed CEO of Belstaff, she pledged that the company would, starting January 2019, join the growing number of UK fashion houses choosing to go fur-free.
The decision was taken after Helen’s discovery of how coyotes and other animals were trapped and subsequently killed for their fur in a PETA documentary.
Back in 2017, Burberry was one of the first influential fashion names to stop using fur in its clothing. However, the British company didn’t ban all fur products, but only a select few.
These included rabbit, fox, angora, and racoon fur. The selective fur banning made shoppers protest, stating that Burberry is greenwashing them.
The company confirmed that shearling and leather would still be used. However, all fur-based products would be progressively phased out.
Additionally, the brand pledged to stop burning unsold merchandise after it was found to have burned almost £28.6 million pounds’ worth of unsold clothing between 2017-2018.
It was only at the end of 2018 when Michael Kors decided to join the no animal fur movement.
The decision came after protests which went on for years, along with a staggering 150,000 emails sent to the company from cruelty-free supporters.
Nowadays, both, MK luxury clothing line and its Jimmy Choo acquisition company no longer use animal fur products.
A significant milestone, given that the founder once stated that he would make fashion from anything, as long as people bought it.
While going animal fur-free is the new darling of the industry, it is worth noting that some fashion companies have been fur-free for over a decade, now.
One of the first to go fur-free is Calvin Klein which stopped using and selling fur products in February 1994.
Now, in 2019, more significant brands have pledged to ban fur products from their manufacturing, including fashion labels such as Gucci, and Versace, designers such as Victoria Beckham, and John Galliano, and key fashion retailers such as FarFetch, Selfridges, and ASOS.
Things are moving fast in the realm of fashion and we can’t stop to wonder, is this fur-free movement the start of a cruelty-free fashion era?