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New Balance reveals its first 3D printed shoes.
Using 3D printing tech to better our shoes is nothing new. 3D printing is already used in footwear and orthopaedic support worldwide.
We see it in custom-made insoles, in reactive fashion footwear created by MIT designers, in fashion tech startups and big running shoe and fitness brands.
It is a technology that will play a significant role in the modern fashion wave. A technology that’s already revolutionising the fashion and the textile industry.
After Adidas, Nike, Here Comes New Balance With 3D Printed Shoes
New Balance just announced that, in collaboration with 3D Systems, they’ll be launching a limited edition running shoe, with a 3D printed midsole in April 2016.
“To deliver this high level of performance with a 3D printed component, we matched experts in leaders in biomechanics with experts in plastics engineering, and innovative design.” Sean Murphy, the Senior Manager of innovation and engineering at New Balance.
3D Systems brings to the table its DuraForm Flex TPU SLS material. It is a new elastomeric powder that New Balance used to implement strength, flexibility, and durability into their new shoe.
Come To CES 2016 For Latest News In 3D Printed Shoes
The new 3D Printed shoes from New Balance are still to receive a name. We hope New Balance will give them a name before their first public appearance at CES 2016. You’ll find the new shoes displayed at the 3D Systems’ booth, but also worn by their employees.
The shoe will go on sale in April 2016. To begin with, only in Boston, the New Balance’s hometown, and later in select worldwide retail stores.
How Much Does A Pair Cost?
We do not have the official price yet but, based on previous releases from New Balance main competitors; the 3D printed shoes are usually more expensive than ordinary shoes.
We also expect the price to reflect the manufacturing volume. 3D Systems can print only eight pairs per day. Thus, these 3D printed shoes are a limited edition.
What are your thoughts on this 3D printed shoe partnership? Let us know in the comments below.