MANGO has taken a new step towards making sustainability a major component of its business model by launching a new collection called Mango Committed, we can reveal today. The 45-piece collection (comprising 25 women’s and 20 men’s styles) launches online and in store this week, but has been much longer than that in the making.
“Mango has been working on different initiatives related to sustainability for many years now, and this collection seemed like a natural step,” communications director Guillermo Corominas told us about the launch. “We have carefully selected the materials and suppliers we wanted to work with, and it has been more or less planned at the same time as the rest of collections of the season. It’s a thoughtfully crafted collection for women and men featuring fashion pieces committed to environmental sustainability.”
So what about its credentials? Manufactured in factories in Portugal, Turkey and Morocco, the entire collection has been made with environmentally friendly organic and recycled cotton, recycled polyester and Tencel – which have been dyed with environmentally friendly inks – and comes with individual international certificates “guaranteeing their sustainable origin”.
“The sustainable fabrics used for this collection such as organic cotton and recycled polyester have international certifications, such as GOTS (Global Organic Textile Standard), OCS (Organic Cotton Standard) or GRS (Global Recycled Standard) among others,” continued Corominas. “Our Corporate Social Responsibility department has been working closely with the design team to ensure that the results meet the level of quality and sustainability planned for this collection.”
The result is a minimal collection with a modern sensibility. Shot beautifully by regular Vogue photographer Josh Olins on real-life model couple Raquel Zimmermann and Mathias Lauridsen for the accompanying campaign, the collection up close feels as luxurious and substantial as the images suggest, but without presumably much higher price point that comes with increasing production costs, which being a sustainable company inevitably results in.
“On one side, the price point of this collection is slightly higher than the regular Mango collection and ranges from £20 to £100, due to the use of premium sustainable fabrics, however, it is still an affordable collection which is part of Mango’s DNA, and we have adjusted the margins to be able to offer a fashion collection of excellent quality at affordable prices,” explained Corominas.
The brand’s work doesn’t just stop there. While 100 percent of the Committed Collection is sustainable, the brand says currently 44 percent of Mango’s other collections comprise of natural fibres and that it is currently “developing an internal tool to calculate the company’s water footprint and identify the processes, garments and installations with the greatest water-saving potential, which will help it reduce its water consumption”.
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