The fashion industry has been booming with innovative ways to buy clothing, as people become more willing to pay more for environmentally friendly apparel. This attributes to the $2.5 trillion the fashion industry brings in every year.
People wish for more variety and an easier shopping experience. There are factors behind why not everyone is entirely happy with their shopping experience, however, innovation in clothing is making everyday tasks just a little bit easier with incorporating recyclables with clothing to reduce landfill and incorporating clothing with technology. It interrupts the mainstream, straightforward and typical clothes that you usually see. Therefore, you can feel like you are saving the planet while just wearing clothing that fit perfectly.
1. AirDye – Water-free Printing on Textiles
AirDye is a revolutionary, cost-efficient sustainable technology that enables water-free dyeing and printing of textiles. It is made up of various proprietary technologies that make custom coloration and printing easy and efficient. It solves the modern day problems of excessive water pollution and clean water scarcity and provides customers with a sustainable and responsible method to colour and print fabrics.
2. I am not a virgin: Eco-comfy Clothing
I am not a virgin attempts to improve the environment and bring social awareness to the street style of America’s urban cities. It reflects on the fact that society throws away 200 billion plastic bottles a year, each bottle takes nearly 500 years to decompose.
They take these bottles, and through recycling process turn them into the eco-comfy line of clothes. Bottles out of the oceans and off the streets. They recycle plastic bottles with Polyester then blend them with cotton to create a lusciously soft fabric.
3. Le Tote: Personal Designer
The central concept if Le Tote is always to find something new to wear. Le Tote will send you a new batch of clothes, jewellery and accessories expertly selected by a personal stylist each month. It collaborates with top designers and also offers customer friendly returns policy.
4. Pauline Van Dongen: Wearable Technology
Pauline van Dongen is a Dutch fashion designer specialising in wearable technology. For the Wearable Solar project, a coat and a dress have been designed placing solar cells close to the body. The two wool and leather prototypes comprise parts with solar cells which can be revealed when the sun shines or folded away and worn invisibly when they aren’t directly needed.
5. Rain Palette: pH Indicating Clothing
Rain Palette is a natural cabbage dyed dress that could act as a pH indicator when rain falls onto the fabric. It aims to provide an approach to visualising air quality through rainwater. It comes with a smartphone app that allows people to scan and upload colour changes to a cloud-based database. This will update the rest of the world with real-time environmental data about the rain. This project aims to provide an at-a-glance indication of atmospheric air quality, with the potential for wearers to record and upload rain pH readings online to create a global database of real-time environmental data.
6. The Left Shoe Company: Personalised Shoes
The Left Shoe Company combines technology with traditional craftsmanship to reinvent made to measure shoes for the 21st century. They produce individual shoes for each person – each pair is personalised to each customer’s feet and taste. To join our stylish ranks, the customer pulls on a pair of geometrically patterned socks and steps on a 3D scanner that analyses and measures both feet from every possible angle.
7. The North Face: Spider Silk
The North Face tries to provide the best gear for the athletes and the modern day explorer, support the preservation of the outdoors and inspire a global movement of exploration. In some apparel they use spider silk is one of the most resilient and amazing natural fibres. Certain types of spider can even produce silk that is more durable and elastic than any physical or synthetic fibre, including Kevlar, while also being six times stronger than high-grade steel per weight.
8. Timberland & Thread Fabric
In 2016, global outdoor lifestyle brand Timberland announced a partnership with responsible fabric manufacturer Thread, furthering both brands’ longstanding commitment to environmental and social responsibility. Crafted from plastic bottles collected in Haiti and Honduras, Thread™ Ground to Good™ fabric challenges how the world thinks about recycled PET. Going beyond environmental sustainability, Thread also creates social value in the form of cleaner neighbourhoods and job creation for thousands of people. The partnership – the largest to date for Thread – will bear its first fruit in spring 2017, with a collection of Timberland® footwear and bags made from Thread™ fabric.
9. Suzanne Lee: Biocouture Growing Textiles
Designer and fashion innovator Suzanne Lee melds biology and style by creating Biocouture producing textiles . It is based on the investigation of making the clothing through the use of bacterial cellulose. Clothes are cultivated out of organisms like bacteria, yeast, fungi and algae. Biocouture clothes and shoes are not only biodegradable but can be composted and discarded in the same way as vegetable peelings.
10. Unlimited: Rental Runaway
Unlimited is like the Netflix of party dresses, where you can rent the runway. Rent the Runway is an accessory-focused subscription website. For $49 a month, subscribers manage a queue of designer handbags, sunglasses, and glitzy headphones, selecting three to be delivered each month, shipping and insurance included. Co-founders Jennifer Fleiss and Jennifer Hyman’s initial formalwear-lending concept acknowledges that many women can’t afford a closet full of wear-it-once gowns, most of which cycle quickly out of style.
But what Unlimited offers is accessories for the weekday wardrobe, a service poised to free the startup from its reliance on less-frequent special-occasion shopping.
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