The more metrics a wearable device can track, the better. Past 2015, a new stream of next-gen fitness trackers have focused on tracking more detailed metrics, more often, and Whoop is right at the top of the wave.
Whoop is taking the data tracking business one step further with its predictive analytics system, designed for pro athletes and coaches.
The price is quite high in comparison to the general market fitness trackers. It comes as a subscription, from $500 to $5.000 a year for a single athlete and up to $100.000 for a manager who wants to monitor a whole team using Whoop. That is right, 100k.
Why is Whoop so expensive?
Apart from all the expected tracking capabilities available on all mass market devices, Whoop can continuously measure necessary biometrics for high-performance athletes. From HR changes – 100 times per second – to skin conductivity, sleep patterns to the VO2 max, all to analyse better how your body handles the strain of training, working out or performing and most importantly, how fast it recovers.
Moreover, Whoop’s analytics dashboard focuses sleep and recovery, making sure the athletes use detailed scientific data that allows them to top at the right time, avoiding potential injuries, periods of non-training or even overtraining.
Whoop is a Boston-based company, founded in 2012 by two Harvard graduates and Will Ahmed with the MIT Media Lab’s founder as their adviser. Will is a squash player who wanted a wearable device built robust enough to resist the conditions of a Navy SEAL training regiment but able to retain a slim form factor that would allow an athlete woman with thin wrists comfortable wearing for longer periods of time.
“We are a step ahead of athletes. When they wake up, they can see their recovery score, from 0 to 100. That score change during the day and going into the night, the device tells you how much sleep you need, based on the strain you have put your body throughout the day,” said Will Ahmed.
Whoop became very popular last year but saw major adoption at the beginning of 2016 with more college and professional athletes in the main sports, Olympians and the military investing in the device. Resurfacing once again now at the Rio Olympics as the most used, popular and accurate wearable device.
We know you are not Mourinho at Manchester United to pay 100k a year for maximum benefits for your footballers but let’s say you have the money? Would you invest in Whoop?