Wellness Wear Fashion – a new generation of skin nourishing garment made from milk is coming. The skin-soothing and perfecting properties of milk is well-known. The custom of bathing in milk to maintain and improve one’s beauty remains one of the oldest beautifying practices known since the times of queen Cleopatra.
Milk-based body lotions are all over the internet, prised for their benefits. However, that is not the only way we can take advantage of such properties in fashion!
Wellness Wear Fashion – Lanital Fibre
You might be surprised but apparel fashion brands have already started to investigate innovative ways to bring the beneficial properties of milk to the wardrobe. To create a new category of garments that is becoming known as ‘Wellness Wear’.
The Italian chemical engineer, Antonio Ferretti, was one of the earliest that toyed with the idea of making textiles from milk. In the 1930s Ferretti managed to extract a wool-like fibre from casein (a milk protein). The textile was lighter, softer, and more pleasant to the skin when compared to wool, somehow between silk and luxurious cashmere.
He later patented the fibre under the name Lanital. This name gained fast adoption in Europe until the late 40s when the petroleum-based textiles such as nylon – much cheaper to produce – took the spotlight.
Wellness Wear Fashion – Skin Nourishing, Soothing, and Hydrating
Fortunately, the last decade of fashion innovations, with puts accent on sustainability, rediscovered the world of bio-fabrics. As such, given their waste-limiting production and unmatched eco-friendliness capabilities, milk-based fibres made a comeback on researchers desks and chemists labs, such as Qmilk whose largely engaged in the development of biopolymers based on milk proteins.
But while to produce one kilogram of milk-based textile takes less than two litres of water. This shows how eco-friendly milk-based textiles are compared to conventional fabrics. For instance, ten thousand litres water is required to create the same amount of cotton.
In the case of milk-based textile, certain amino acids are trapped inside the fibres. This makes the material hypoallergenic, antibacterial and breathable. Moreover, the garments have inherited functional values such as nourishing, soothing, and hydrating. Therefore, they can be very beneficial to the skin of the wearer.
Wellness Wear Fashion – Making A Positive Impact
“The new generation of protein-based textiles are a great addition to the world of sustainable fashion, from both, the renewable and recyclable standpoint, and how they feel and perform.” Kay Politowicz, co-founder of Textiles Environment Design (TED) at Chelsea College of Arts in London.
It is extraordinary to see that milk-textiles have made a comeback. Thank tech-savvy conscious consumers such innovations are gaining well-deserved attention. A generation who looks to feel safer, cleaner, healthier while making a positive impact through their choices, every day.