Fashion Innovation

Uniqlo Launches AI Personal Assistant Empowered By Google Technology


Uniqlo Launches AI Personal Assistant Empowered By Google Technology – The Japanese retailer, Uniqlo has launched Uniqlo IQ, a new Uniqlo mobile assistant that gives customers personalised recommendations by the use of Artificial Intelligence and voice recognition techniques.

To improve the online shopping experience for its fashion customers, Uniqlo has developed a new AI empowered personal assistant using the same technology that has been used in Google Assistant by Inamoto & Co.

Uniqlo IQ - AI Personal Assistant

After testing the technology in both the American and Japanese markets, Uniqlo IQ is now ready to be used by its customer via its own app, Line, or through Google Assistant.

The app helps the users to find clothes, see the product rankings, use advanced searching services, find fashion items that are featured in magazines, or even recommends products according to each customer’s daily horoscope.

Uniqlo IQ can direct the customers to the nearest store for a try on
Moreover, Uniqlo IQ allows customers to buy the chosen product within the app or direct them to the nearest store for a try on. Founding partner of Inamoto & Co, Rei Inamoto has told TheDrum that the deeper movement of retailers into the digital realm is not only making shopping “portable and perpetual” but also makes online shopping more enjoyable by allowing the customers to have more personalised shopping experiences.

See the original article at TheDrum

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