Fashion Innovation

Blockchaining Fashion – From Connected Clothes To Artificial Intelligence


‘Blockchaining’ Fashion – the missing link to connected garments and a sustainable industry.

The garments we wear and their composite materials keep changing and evolving all the time.

Blockchaining Fashion Industry smart labels, fashion tech

‘Amoeba shoe’ designed with protocell technology.

From times of animal skins used as rudimentary forms of garments to the modern era of smart textiles and cognitive, the apparel industry has come a long way.

Finally, the missing piece to connected garments is here: the blockchain. The blockchain is a list of growing records called blocks.

These records (blocks) are linked together and secured using advanced cryptography and by design, the chains are temper resistant. Therefore, once written or recorded on the ledger, the data can no longer be modified.

In fashion, the blockchain technology is vital in so many ways.

A blockchain is a digitised public ledger of transactions without centralised recordkeeping.

Blockchaining Fashion – Greenwashing & Counterfeiting

Greenwashing and counterfeiting are two of the most difficult problems facing the fashion industry. A unified blockchain can help tremendously by the creation of digital profiles with unique footprint and identity for each material and product.

Blockchaining Fashion Industry Vechain can append information to any physical object once 'digitised' on their blockchain platform.

Luxury bags recorded on the blockchain at the manufacturing line.

The aim here is to deliver tamper-proof anti-counterfeiting solutions.

Moreover, on the blockchain, the manufacturers can record product lifecycle management, the ‘story’ behind the product, the provenience of the used materials, product warranty, or how to best care for the product.

The information is available to the consumer by scanning a product embedded chip with a smartphone app.

For the more conscious consumer, recording products on the blockchain will let them use any smartphone apps to scan the product and see if the dinner dress they’re about to purchase is genuine.

Or, to see if it is made of organic cotton, just as advertised.

Blockchaining Fashion – Beyond The Product

However, there’s so much more it can be done on a globally accepted fashion blockchain. For example, run marketing dedicated algorithms directly on the chain.

Artificial intelligence already plays an important role in helping marketers gain deep insights into consumer behaviour.

However, to identify new consumption patterns and make previously impossible connections, the AI requires more than just sales and conversational data.

smart labels used in the fashion industry

Using smart RFID labels to record products on the blockchain.

The blockchain is more than another solution to counterfeiting and greenwashing but the most advanced system of data collection with the help of smart garments.

Smart apparel data will be soon able to combine environmental, geographic, and consumption ‘footprints’, in real-time.

Data that, a salient AI fashion designer will use to completely change our understanding of fashion, from materials to design.

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  1. eye opening article. my first impulse was, I’m cool with my health, don’t care about any monitoring, what if I cut off the labels? but then, for sure their next move is to embed the monitoring technology directly in the textiles and I do not see myself walking naked down the street or at the office, not yet anyway. unfortunately, this is the unavoidable future.

  2. one more thing, how do these smart labels get activated, know who’s the wearer and connect to the right cloud account? i mean, if i get your digital persona concept right, these smart labels switch on when you your clothes on to carry on with the data collection from where the other garment-label left. from one to another, from my shoes to my pants, from my office shirt to my sleeping sox for the data to be constantly sent to the digital profile or am i wrong here?

  3. I think that like with every new technology – life will show if it’s a game changer or just another toy. I wish it will be the first.

  4. Does anybody have proof of this deal between VeChain and Avery? Like a screencap of the Avery site before they took down the announcement?

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    17 April 2018

    Blockchain and the real economy
    Developers of Yodse ecosystem are among the first to offer blockchain advantages for the real economy.
    The following types of manufacturers will be able to use Yodse ecosystem to promote and sell their products:
    – Aviation and railways equipment;
    – Automotive components;
    – Mining equipment, road construction equipment and tools;
    – Agricultural machinery;
    – Floating equipment;
    – Telecommunication and power equipment;
    – Measuring equipment;
    – Production machinery;
    – Ventilation equipment;
    – Lifting and transport equipment;
    – Shut-off and control valves, bearings, compressors, pumps;
    – Motor and turbine equipment.
    Today, some people underestimate advantages that blockchain provides to the real economy. However, we can already observe examples of large companies successfully using decentralized data networks in production.
    For example, Wells Fargo group, which operates cotton production plants, decided to use blockchain to track transportation of raw materials from Texas to China. The data chain in this case is a tracking system that reliably reports on where raw materials are at any given moment of time. The company constantly monitors the location of cotton. In case it turns out that a raw material has not been delivered to its destination, the company does not pay the counterparty for its services.