‘Blockchaining’ Fashion – the missing link to connected garments and a sustainable industry.
The garments we wear and their composite materials keep changing and evolving all the time.
From times of animal skins used as rudimentary forms of garments to the modern era of smart textiles and cognitive, the apparel industry has come a long way.
Finally, the missing piece to connected garments is here: the blockchain. The blockchain is a list of growing records called blocks.
These records (blocks) are linked together and secured using advanced cryptography and by design, the chains are temper resistant. Therefore, once written or recorded on the ledger, the data can no longer be modified.
In fashion, the blockchain technology is vital in so many ways.
Blockchaining Fashion – Greenwashing & Counterfeiting
Greenwashing and counterfeiting are two of the most difficult problems facing the fashion industry. A unified blockchain can help tremendously by the creation of digital profiles with unique footprint and identity for each material and product.
The aim here is to deliver tamper-proof anti-counterfeiting solutions.
Moreover, on the blockchain, the manufacturers can record product lifecycle management, the ‘story’ behind the product, the provenience of the used materials, product warranty, or how to best care for the product.
The information is available to the consumer by scanning a product embedded chip with a smartphone app.
For the more conscious consumer, recording products on the blockchain will let them use any smartphone apps to scan the product and see if the dinner dress they’re about to purchase is genuine.
Or, to see if it is made of organic cotton, just as advertised.
Blockchaining Fashion – Beyond The Product
However, there’s so much more it can be done on a globally accepted fashion blockchain. For example, run marketing dedicated algorithms directly on the chain.
Artificial intelligence already plays an important role in helping marketers gain deep insights into consumer behaviour.
However, to identify new consumption patterns and make previously impossible connections, the AI requires more than just sales and conversational data.
The blockchain is more than another solution to counterfeiting and greenwashing but the most advanced system of data collection with the help of smart garments.
Smart apparel data will be soon able to combine environmental, geographic, and consumption ‘footprints’, in real-time.
Data that, a salient AI fashion designer will use to completely change our understanding of fashion, from materials to design.