Adidas by Stella McCartney infinite hoodie is 100% recyclable and made of melted waste textiles! It is now possible that your next limited-edition jumper purchase had a previous life, as part of a T-shirt or a pair of jeans. Or even more outrageous, Donald Trump’s underwear for those of you into right-wing populism 🤠
Designed by Adidas and Stella McCartney, this limited edition Infinite Hoodie is the first garment to be made using NuCycl – an innovative technology that cleans and liquefies discarded textiles to turn them into new material.
Created in an ultra-limited run from a material with customised performance features, Adidas by Stella McCartney first 100% recyclable hoodie is designed to be disassembled and returned to the NuCycl system.
“The NuCycl technology turns old garments into new, high-quality raw textiles that can be used the creation of new clothes,”
says Stacy Flynn, the co-founder and CEO of Evrnu, the company behind the innovative technology.
“Our goal is to convert the garment waste into a new fibre, and finally eliminate the context of waste in the supply chain,” she added.
As one most polluting industries in the world, fashion has been battled to curb the growing problem of waste. In less than a year, we throw out almost 92 million tons of textiles, and in little more than a decade, that number could easily double.
Recycling cotton isn’t new, but turning old fabric into clean yarn strong enough to be used into creating new clothing has always been a challenge. In the past, we’ve used mechanical recycling that’s chopping up the fabric into smaller pieces.
However, the mechanical process weakens the yarn, so Evrnu’s has embarked on a new chemical method instead.
“Not only we salvage resources from going into incinerators or landfills, but also create higher-performing material than the materials we’ve started with ” Flynn says.
“We take fabric waste and turn into a liquified pulp that’s then pushed out of a 3D-printer-like extruder to form new yarn by breaking materials down to the polymer form and re-building them back up,” Flynn added.
As the demand for clothing is increasing, traditional production must change, and in theory, the fashion industry could operate as a closed-loop.
Evrnu was founded in 2014, and while the company doesn’t manufacture fabrics itself, it works with brands to develop custom fabrics, then licenses its technology to garment factories.
After many collaborations with brands over the past few years on early prototypes, their latest collaboration with Adidas is the last step before going to market.
So far, we have no expected date for when the brands will start selling clothing made with its technology. However, Flynn is optimistic that “we’ll get out of prototyping by the end of the year.”