Louis Vuitton Handbags – Conspicuous Fashion For GenZ?

Laurenti Arnault

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Some might say that the latest Louis Vuitton handbags are the brand’s attempt to take a leap into the future of fashion.

I disagree. For example, LVMH’s innovative canvas material – created before the conscious fashion movement started to shape up – (by the way, you can call it vegan or ec0-friendly if you like) has placed the fashion giant in the realm of most innovative fashion labels years ago.

However, there’s no denying that the last place where you’d expect to a computer screen is on a handbag. And yet, as 2019 was the year of flexible displays – from LG’s 18-inch digital newspaper display to Nubia’s smart bracelet, and the latest generation of Samsung foldable smartphones, it seems that LV has also decided to give it a go.

Embossed with flexible digital touchscreens, these unique handbags are creations of Nicolas Ghesquière, Creative Director for Women Collection at the French luxury giant.

Louis Vuitton Canvas of the Future Louis Vuitton Canvas of the Future

The innovative handbags were premiered at the brand’s Cruise Collection 2020, which took place at the TWA Flight Center, part of New York’s John F. Kennedy airport.

Interestingly enough, Ghesquière’s choice for the show location was carefully thought as he wanted a venue with a futuristic style, and the Flight Center – designed by architect Eero Saarinen inspired by the age of space explorations but abandoned in the ’60s – was just what he needed.

Louis Vuitton Handbags – Canvas of the Future

Louis Vuitton Canvas of the Future

The location also helped tremendously with the general theme of the event, imagined as a ‘cultural dialogue’ between Paris and New York.

The location, the overall setting, and the careful choice for fashion and accessories was a homage to the first trans-Atlantic crossings flight, that connected the City of Light and the house of LVMH, to the skyscraper culture of the Big Apple.

There, Louis Vuitton’s ‘Cruise passengers’ embarked on imaginary round trips between the brand’s exquisite haute-couture and French heritage, to New York’s streetwear culture and underground, casual fashion styles, and sensorial voyages between the extravagant elegance of Paris and Wall Street’s office uniforms.

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Hailed as the most innovative ‘canvas’ to date, according to an LVMH spokesman, “flexible displays have become the reason for reconsidering the digital ‘Canvas of the Future’,” in a breathtaking symbiosis of craftsmanship with technology.

Louis Vuitton Handbags – Flexible Display

Louis Vuitton Canvas of the Future

The traditional blend of brown and cream signature LV emblems and monogram were cut out of the classic canvas and replaced with two 1,920 x 1,440 AMOLED (on some bags) produced by Royole. To match the theme of the event, the screens were showcasing colourful visualisations of urban landscapes from Paris and New York.

Maybe not as popular as Samsung, Royole, the manufacturer of the screens is also the creator of FlexPai, world’s first foldable smartphone.

The company had a flexible screen prototype purse on display at CES 2019 but a spokesman explained that the company wouldn’t mass produce digital screen bags given the prohibitive manufacturing costs.

However, that shouldn’t be a problem for Louis Vuitton. The French fashion house has a completely different luxury pricing strategy that resonates with its consumer segment.

The new generation of fashion tech Louis Vuitton handbags was expected, given that LVMH has been at the forefront of innovation in the fashion landscape over the last five years or so.

Futuristic But Not Cruelty-Free

Louis Vuitton Handbags

However, in a somehow contradictory move, the company remains backwards when it comes to animal leather, continuing to fund and promote its animal leather processing experts.

It is worth noting that this is not the LVMH’s first-time endeavour at digital fashion products. Back in 2017, the French company released Tambour Horizon, one of the most luxurious smartwatches on the market at that time.

As the smartwatch was a success, a Tambour Horizon sports version was launched earlier this year, this time with a Fall-Winter 2019 Pre-collection watch face created by Virgil Abloh, featuring six colourful logos inspired by Maison’s universe.

Louis Vuitton Handbags Price

Louis Vuitton Canvas of the Future

So far there is no official announcement on how much the bags are going to cost. Or, on the type of battery, if it is rechargeable, or even if the bags can recharge other digital accessories for that matter.

However, price-wise, if we compare the fashion-tech handbags with the brand’s wireless earbuds launched in collaboration with New York City’s Master & Dynamic for around $995, or with the Tambour smartwatch mentioned above and priced around $5,000, you can expect the new Louis Vuitton handbags lineup to cost a bit.

But guess what? Isn’t this the only thing luxury shoppers expect from wearable technology in fashion?

Relevant Read: The Only Thing That Buyers Want From Wearable Technology In Fashion

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