Daily Digest

Minimalist Vs Maximalist Fashion – A New Equilibrium


Minimalist vs Maximalist Fashion. Maximalism’s reign over the past several years of fashion looks to be nearing its end.

The splashy, ornate style rose to prominence around 2015, the year Gucci designer Alessandro Michele debuted a weird, gawky new look brimming with prints, frills, and colours.

Streetwear was exploding, boosting designer labels such as Off-White and helping infect luxury with a taste for bold, unmissable logos.

Demna Gvasalia became creative chief of Balenciaga, where he would introduce his indulgent proportions, as in his triple-soled Triple S sneakers.

Minimalist fashion

But in 2019, growth at luxury labels selling refined, understated minimalism caught up to the maximalists, according to the latest luxury study from management consulting firm Bain & Company.

Minimalist Vs Maximalist Fashion

The study doesn’t mention any brands by name and the firm declined to offer any.

Fashion companies peddling pared-down design such as The Row (paywall) keep quietly attracting customers.

Yet, the breakout brand of 2019 was Bottega Veneta, whose new artistic director, Daniel Lee, has offered an elegant but austere new vision for the label.

Federica Levato, a Bain partner and co-author of its report, says formalwear brands, such as Stella, by nature fall in the minimalist category.

This new equilibrium may be more significant than just signalling a swing in fashion’s pendulum.

Bain says it suggests shoppers aren’t conforming to trends as they once did, instead of picking freely from what’s available to express their own styles.

Read the full article on Quartzy >

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