Minimalist vs Maximalist Fashion. Maximalism’s reign over the past several years of fashion looks to be nearing its end.
The splashy, ornate style rose to prominence around 2015, the year Gucci designer Alessandro Michele debuted a weird, gawky new look brimming with prints, frills, and colours.
Streetwear was exploding, boosting designer labels such as Off-White and helping infect luxury with a taste for bold, unmissable logos.
Demna Gvasalia became creative chief of Balenciaga, where he would introduce his indulgent proportions, as in his triple-soled Triple S sneakers.
But in 2019, growth at luxury labels selling refined, understated minimalism caught up to the maximalists, according to the latest luxury study from management consulting firm Bain & Company.
Minimalist Vs Maximalist Fashion
The study doesn’t mention any brands by name and the firm declined to offer any.
Fashion companies peddling pared-down design such as The Row (paywall) keep quietly attracting customers.
Yet, the breakout brand of 2019 was Bottega Veneta, whose new artistic director, Daniel Lee, has offered an elegant but austere new vision for the label.
Federica Levato, a Bain partner and co-author of its report, says formalwear brands, such as Stella, by nature fall in the minimalist category.
This new equilibrium may be more significant than just signalling a swing in fashion’s pendulum.
Bain says it suggests shoppers aren’t conforming to trends as they once did, instead of picking freely from what’s available to express their own styles.
WTVOX – ‘Voicing the Future of Fashion’
For more similar content and lightning-quick updates delivered directly to your inbox subscribe to our weekly newsletter.
Finally, if you want to interact with thousands like you, join your tribe on the Future of Fashion Group.
At the start of the next decade in fashion…
… we are asking you, our readers, for help.
The past decade has been a turbulent one across the world – plastic pollution, climate crisis, animal cruelty, child labour, racism, gender inequality, and much more.
These are critical times that shape the fashion industry and define our existence. Our role is to report with integrity at heart, tenacity, and rigour, to keep informing and educating all, regardless of where they live or if they can afford to pay.
Also, in times of social networks giving rise to misinformation and independent views silenced by commercial ownership, upholding editorial independence ensures honest journalism, free from commercial and political bias.
That’s us. We are different, we are free. However, none of this would have been possible without our readers’ generosity.
Your support allows us to deliver quality, open, and independent news. It allows us to be a voice for the voiceless and challenge the ‘powerful’ without fear.
That’s why, we count on your support, however big or small.
Click here to support us from as little as £1 – it only takes a minute.