I guess we all agree that the terminology used to describe sustainable fashion is complex and a bit confusing at times.
More recently, fashion buyers have been faced with additional ”conscious-related” decisions when it comes to the garments they want to buy such as: where does it come from. Who made it. What materials it is made of. And the list can go on, causing unnecessary confusion around the language of ‘sustainability’ in fashion.
Moreover, the pieces of information on the label do not help much either. So, here’s our handy guide to help you understand the difference between sustainable, ethical, cruelty-free concepts in fashion, and why you should ask for them – from now on – on all your fashion purchases.