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Conscious Fashion Gains Traction Despite Long Road Ahead


Conscious Fashion Gains Traction Despite Long Road Ahead.

Conscious fashion is gaining traction fast.

Unfortunately, it is often equated with the higher end of the market, where many cannot afford to shop.

In 2010, French luxury brand Hermes launched their Petit h line.

It specialises in creating limited edition pieces made from unused material.

Guerlain shop front - Conscious Fashion Gains Traction Despite Long Road Ahead

It was a move that confused sceptics, by gaining a strong following and selling well.

Prada has also made a name for themselves in this space with their ReNylon collection.

Clothes are made from regenerable nylon that is constructed from the massive amounts of plastic polluting the world’s oceans.

Moreover, French beauty giant Guerlain is spearheading an ambitious initiative, alongside UNESCO.

It seeks to significantly boost the pollination and sustainability of the bee population.

The move is part of a concentrated effort in France’s fashion and beauty industry to reduce environmental impact.

bee on a honeycomb - Conscious Fashion Gains Traction Despite Long Road Ahead

Conscious Fashion Gains Traction Despite Long Road Ahead

With climate change and humanity’s impact on the environment at the forefront of the global agenda today, the fashion industry is criticised for its delay in implementing initiatives to mitigate against its massive footprint.

After the fossil fuel industry, it is regularly named as the planet’s largest polluter.

At the G7 in Biarritz this year, French President Emmanuel Macron introduced the Fashion Pact, which aims to implement a set of environmental, social and ethical standards for the fashion industry.

Macron laid out common objectives designed to help reduce emissions within the industry.

To restore lost biodiversity and ensure the preservation of the Earth’s oceans, Macron has appointed Francois-Henri Pinault, CEO of fashion house Kering – the parent company of Gucci.

To date, 150 major brands have publicly backed the initiative including Chanel, Burberry, Gucci, Ermenegildo Zegna, and Nike.

But fast fashion, ‘high street’ brands such as H&M have also signed up to do their part for the environment.

Similar Read:Sustainable Fashion Fad – The Power Of ‘Conscious Citizens’

Though progress has been made, when considering the massive footprint of the industry, it is evident there is still more that must be done.

Singapore-based conscious clothing brand Matter explained that consumers need to be far more aware of what the word sustainable actually means.

To its founder, sustainable fashion means “wanting less, buying less, and disposing of less”.

Note: This article has been modified to match the layout of our website.

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