Can Primark Survive The Growing Demand For Ethical Clothing?
When mighty Primark opened in Germany, it had high hopes its bargain prices would be irresistible to frugal Teutonic shoppers.
They were – and people travelled from all over to shop in Bremen and Frankfurt.
A decade on, Primark is being made a pariah by a new generation of socially and environmentally conscious Germans.
George Weston, chief executive of parent company Associated British Foods (ABF), claims his problems there are mere of perception:
“We haven’t done a good enough job of correcting misconceptions for the supply chain ethics and the sustainability credentials of this business,” he told City analysts last month.
Yet Primark tried to sell ranges that were too modern for locals – and some of its 30 stores are too big.
ABF’s share price has dropped by almost a fifth since 2014, trading at just less than £25.
Primark, which has been around for 50 years, has acted quickly.
It reshuffled its top team to stop sales from falling, but finance director John Bason “won’t put any targets” on its turnaround.
WTVOX – ‘Voicing the Future of Fashion’
For more similar content and lightning-quick updates delivered directly to your inbox subscribe to our weekly newsletter.
Finally, if you want to interact with thousands like you, join your tribe on the Future of Fashion Group.
At the start of the next decade in fashion…
… we are asking you, our readers, for help.
The past decade has been a turbulent one across the world – plastic pollution, climate crisis, animal cruelty, child labour, racism, gender inequality, and much more.
These are critical times that shape the fashion industry and define our existence. Our role is to report with integrity at heart, tenacity, and rigour, to keep informing and educating all, regardless of where they live or if they can afford to pay.
Also, in times of social networks giving rise to misinformation and independent views silenced by commercial ownership, upholding editorial independence ensures honest journalism, free from commercial and political bias.
That’s us. We are different, we are free. However, none of this would have been possible without our readers’ generosity.
Your support allows us to deliver quality, open, and independent news. It allows us to be a voice for the voiceless and challenge the ‘powerful’ without fear.
That’s why, we count on your support, however big or small.
Click here to support us from as little as £1 – it only takes a minute.