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Will Primark Survive The Growing Demand For Ethical Clothing?

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Will Primark Survive The Growing Demand For Ethical Clothing?

When mighty Primark opened in Germany, it had high hopes its bargain prices would be irresistible to frugal Teutonic shoppers.

They were, and people travelled from all over to shop in Bremen and Frankfurt.

A decade later, Primark is being made a pariah by a new generation of socially and environmentally conscious buyers.

Can Primark Survive The Growing Demand For Ethical Clothing?

Primark Ethical Clothing?

George Weston, CEO of Associated British Foods (ABF), claims these problems are caused by incorrect consumer perception:

“The brand has done a poor job at correcting misconceptions regarding their supply chain, ethics and sustainability-related credentials.”

Primark, which has been around for 50 years, has acted quickly.

It reshuffled its top team to stop sales from falling, but finance director John Bason “won’t put any targets” on its turnaround.

Read the full article on The Telegraph >

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