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Emma Watson Sustainable Fashion Journey – Most Important Moments

Collins Pasi

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Would you like to see the most important events that define Emma Watson sustainable fashion life journey?

I know you would and for that, I’ve put together a comprehensive article, to help.

Thrust into stardom at the tender of nine, Emma Watson is best known to the world for her role as ‘Hermione Granger’ in the ‘Harry Potter’ movies.

However, not many ‘Harry Potter’ fans know that Emma has been, since the beginning of her career, an active champion for a better world.

Emma has been campaigning for gender equality, animal welfare, environmental issues, and sustainable fashion.

Without further ado, let’s see, in chronological order, the main events that define Emma Watson sustainable fashion life journey.

In this article:

Emma Watson in Harry Potter

A Voice For The Voiceless

According to Emma, her conscious journey began as an exploration of her identity.

Eventually, the path of self-discovery led to the world of fashion.

Once she was introduced to the world of fashion, she realised that the fashion landscape is plagued with pollution, reckless waste, modern slavery, and unnecessary animal cruelty.

This was when decided to use her platform to voice these concerns.

Emma Watson activism at Young World

Luckily, Emma knew that in order to succeed, the very first person to start the change for better was nobody else but her.

I’d walk down the red carpet and go into the bathroom. I had on so much makeup and these big, fluffy, full-on dresses. I’d put my hands on the sink and look at myself in the mirror and say: Who is this? I didn’t connect with the person who was looking back at me, and that was a very unsettling feeling,” said Emma Watson.

People Tree Collection – 2009

Emma’s shift towards sustainable fashion began in 2009, at the age of 19.

Emma Watson X People Tree Collection

In one of her first initiatives of support, Emma Watson modelled for a sustainable fashion collection launched by the ‘People Tree’.

Ever since, Emma Watson has left an indelible mark in the world of fashion.

‘White Shirt Project’ – 2014

The fashion industry has been facing, for some time now, serious allegations regarding the treatment of factory workers in developing countries.

Several times, brands have been exposed to force underaged workers to labour in inhuman conditions.

These working conditions are catalogued as forms of modern-day slavery.

As a way of protest, back in 2014, Emma Watson became an active participant in the ‘White Shirt Project’ campaign.

Emma Watson 'White Shirt Project' - 2014

The campaign was organised by ‘Freedom For All’ with the aim of fighting against slavery and human trafficking across the world.

‘HeForShe’ Campaign – 2014

Another sizeable impact made by Emma Watson – as an outspoken feminist, activist and agent of change – was achieved through her ‘HeForShe’ campaign, at the United Nations, in 2014.

Emma Watson 'HeForShe' Campaign - 2014

See Emma Watson’s ‘HeforShe’ speech here.

Green Carpet Challenge – 2015

Emma Watson is also the ‘UN Goodwill Ambassador for Peace’, and an active participant in the ‘Green Carpet Challenge’ since 2015.

Launched in 2010 by Livia Firth, an Italian film producer and ardent advocate for ethical fashion, ‘Green Carpet Challenge‘ is a critical platform for the sustainable fashion landscape.

Emma Watson and Livia Firth

When asked what has inspired her to embark on the journey of sustainable fashion, Emma Watson cited Livia Firth’s performance in the movie ‘The True Cost’.

The True Cost documentary about sustainable fashion

The True Cost” is a critical documentary aiming to highlight the social and environmental impact of fast fashion.

In comparison to the classic Red Carpet, the ‘Green Carpet Challenge’ requires participating celebrities to wear only ethical and sustainable fashion labels.

Green Carpet Challenge for ethical and sustainable fashion

The challenge is constructed to give – the very well-deserved – media coverage and visibility, to innovative and sustainable fashion designers from all over the world.

In our search for ethically sourced fabrics, we have found the Green Carpet Challenge very inspiring,” said the British fashion designer Victoria Beckham.

Emma Watson Green Carpet Challenge - 2015

Emma Watson At MET Gala – 2016

One of the most media-covered activities relating to Emma’s campaigns was her MET Gala 2016 attendance.

At the event, the star was seen wearing a Calvin Klein gown, made solely from recycled plastic bottles.

Emma Watson MET Gala

The MET Gala is a fashion-themed event that takes place manually in New York, organised by the Metropolitan Museum of Art’s Costume Institute in New York.

The purpose of the event is to raise funds for the museum and other causes worth fighting for.

The following year, at the launch of ‘Beauty and the Beast’, Emma Watson wore an elegant gown, fashioned out of end-of-line discarded fabric, designed by Emilia Wickstead.

Emma Watson wearing Emilia Wickstead gown for Beauty and the Beast

Emilia Wickstead is another London-based fashion designer known for her ethical and sustainable creations, feminine silhouettes, and use of vivid colours.

Also, during the Beauty and the Beast promotional tour, Emma Watson wore a pair of trainers made by the sustainable French shoe brand ‘Good Guys Don’t Wear Leather’.

Emma Watson wearing Good Guys Don't Wear Leather trainers

Good Guys Don’t Wear Leather is a popular brand that creates vegan shoes in a fair trade environment, only from eco-friendly and sustainable materials.

As expected, Emma’s choice was another subtle form of protest to animal cruelty in fashion.

Emma Watson on Instagram – 2017

A year later, in 2017, Emma Watson opened a new Instagram account, dedicated to sustainable fashion labels and called @the_press_tour.

The account’s specific purpose is to showcase the outfits Emma Watson wears.

Moreover, every single outfit she showcases on that account is designed by sustainable fashion designers.

Emma Watson Sustainable Fashion

Thanks to her new Instagram page, Emma has been able to grant further visibility to unknown but very talented sustainable fashion designers from all over the world.

Some worth mentioning here are Ronald van der Kemp, Lilian von Trapp, and Vrai & Oro.


View this post on Instagram


An amazing night at The Golden Globes with @jusmarai. Sustainable dress by @ronaldvanderkemp made from discarded fabrics and adorned with an @era50_50 pin (an organization out of the UK campaigning for equal representation for women on stage and on screen) Shoes @creaturesofcomfort, crafted in a small factory outside of Florence. Earring also by RVDK from upcycled materials and jewelry by @lilianvontrapp handcrafted from recycled gold and vintage diamonds. LVT also uses recycled materials for packaging and gives a percentage of each purchase to PACT. Skin prepped with @MUNskincare Aknari Brightening Serum, @Evolueskincare Day and Night Cream Normal + Sensitive Skin, and @TataHarperskincare Illuminating Eye Cream. My staple @rmsbeauty ‘Un’ Cover-Up as concealer & foundation. For Eyes & Brows, @alimapure Natural Definition Brow Pencil in Medium + @100percentpure Green Tea Fiber Brow Builder in Medium, @janeiredale Liquid Liner in Black and @kjaerweis Mascara. Lips – @100percentpure Lip Carmel in Scotch Kiss. Makeup sealed with @mvskincare Rose Hydrating Mist. All brands are cruelty-free and use natural and organic ingredients. Haircut and new fringe by Jenny Harling

A post shared by The Press Tour (@the_press_tour) on

According to a Vogue interview, to Emma Watson finding out the pre-market journey of the fashion garments she chooses to wear is critical.

“I am often asked not what I am wearing but who because in fashion, the idea behind the clothes – the label, the designer, the collection – have more meaning than the garment itself”, said Emma Watson.

“However, there’s a bigger story to be told about the conditions in which our clothes are made. It’s also about the resources used and the impact it has on communities”, concludes the British celebrity.

Good On You App – 2019

In her desire to discover the [often] hidden pre-market stories of fashion garments, Emma Watson has partnered with Good On You.

According to Good On You, from all participating celebrities, Emma Watson is the organisation’s “Number One Supporter”.

Emma Watson supporting Good On You sustainable and ethical fashion scoring app

Good On You has a free smartphone app that allows consumers to evaluate and rate brands.

The ranking is based on the brands’ ethical standards and sustainability efforts.

The Good On You app comes as a handy tool in the hands of conscious fashion consumers.

It helps us make informed choices, especially in the face of rampant greenwashing in fashion, and allow us to vote with our wallet.

Good On You sustainable and ethical fashion app

Speaking to Vogue, Sandra Capponi, one of the founders of Good On You, says the ‘fashion evaluation app’ has profiled over 2500 labels to date.

We want to see a world where it is no longer acceptable for brands to generate mountains of garment waste. No more air and water pollution, unsafe factories and starvation wages, or the mistreatment animals,” said Sandra Capponi.

Nevertheless, it is important to know that even with 2.5k brands catalogues, the app holds only a small fraction of the sustainable fashion designers operating globally.

However, there’s hope that with the help of supporters such as Emma Watson, who demand to have a look behind the curtains at fashion production before purchase, the number of brands will increase.

Emma Watson Joins Kering Group – 2020

With a track record of over 10 years of campaigning for a better world, we can say that when it comes to noble causes, the 30-year-old British star (yes, you Harry Potter fans, she 30!) is an unstoppable force.

Moreover, the age does not slow her down but rather motivate her to embark on bigger causes.

Over the last 12 months, Emma Watson has donated $5 million to gender equality and women rights’ causes.

Emma Watson sustainable fashion 2020

All these positive actions added up, placing Emma Watson as the uncrowned leader for sustainable fashion.

That’s why, it was no surprise when the Kering Group, the luxury powerhouse behind Gucci and Saint Laurent, decided to bring Emma ‘on board’.

Emma Watson Joining Kering Group

Emma joined Kering’s group of directors together with another two key players:

    1. Jean Liu or Liu Qing, – businesswoman President of Didi Chuxing, China’s largest mobile transportation platform.
    2. Tidjane Thiam – the former CEO of Credit Suisse, left the bank in February after becoming embroiled in a spying scandal.

Kering is the parent company behind several luxury houses such as Gucci, Saint Laurent, Bottega Veneta, Balenciaga, and Alexander McQueen.

As a group, Kering employs more than 38,000 people and in 2019, the company has generated almost €16 billion in revenue.

Right now, Kering is the leading player in the global market of luxury goods.

Moreover, given the global change towards ethical manufacturing and consumption, sustainable fashion has become a key area of focus for the Kering Group.

The move follows the Group’s promise in 2017 that will reduce its environmental footprint by 40 per cent, by 2025.


By bringing Emma Watson on board, Kering underlines, once again, the corporate’s vision of creating a sustainable future for the fashion industry.

What’s next for Emma Watson and her campaigns for sustainable fashion, remains to be seen.

Yet, we hope you’ll use this article as a source of motivation.

Whenever you need inspiration, think of the little and insecure Hermione from the Harry Potter movies.

Look at her now, the global force for good she has become and know you can be too!

We’d love to hear from you…

Name a celebrity that has done similar work for sustainable fashion.

What are you doing to support sustainable fashion designers?

What is your favourite sustainable fashion designer right now?

Finally, what do you think Emma Watson should campaign for next?

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