The green fashion movement is here to stay. It is a new trend that sees all VIP, stars, public figures on it now, as it allows them to say they understand the problems caused by fashion, and they care.
Some say the conscious fashion trend follows the emergence of minimalism as a lifestyle choice. Others insist that understanding how and where our garments come from (who made my clothes), is the source of the change we see in fashion.
I guess that both are important and play their role in the global green fashion movement. You can add to these the growing awareness of the environmental impact we have on the planet. The knowledge that the production of synthetic fibres destroys the environment.
The understanding that the fashion industry is one of the most polluting industries in the world.
The recognition we are in the middle of a ‘fast fashion culture’ causing waste, human rights problems, of workers producing garments, and pollution to rank and rate fashion brands.
Like most fashion trends, the green fashion movement has captured the attention of A-celebrities from all over the world. In the past, celebrities were ridiculed for using same out outfit twice. Going ‘recycled’ fashion on the red carpet was a blasphemy.
Nowadays, the thrifty, conscious fashion trend is seen admirably. It shows consciousness, towards the planet, animals and people. It shows they understand. It shows they care.
From Meghan Markle and her friend Amal Clooney to Keira Knightley and Cate Blanchett, from Madonna to Michelle Obama, we all want to show our consciousness through our fashion choices.
It’s not just the red carpet stars but everybody. Everybody and even you’re doing it right now, even without knowing by wearing clothes more than once. Or, by buying and wearing second-hand clothing.
“Take, for example, Miley Cyrus, Alicia Silverstone, or Kate Mara, we all talk about our outfits — cruelty-free, eco-conscious, made from sustainable, recycled plastic,” says Emma Watson.
It seems green fashion has become a global social movement — a trend of doing good.
“Every chance we get, be that on the red carpet, TV show, or public appearance, we get out the message about sustainability in fashion, and people love it,” the British celebrity added.
And her opinion is voiced and supported by many others.
“We have to start to take responsibility for our own actions,” said the American singer Miley Cyrus.
An advocate for cruelty-free and green fashion movement for a long time now, she and her husband, have become one of the most beloved vegan couples in the world over the last three years.
“Stop animal cruelty, pollution, over-consumption. You’ll feel twice better on stage, knowing you’re rocking an outfit made without killing animals and polluting the planet,” said Cyrus as a message to other celebrities out there.
We need less fast fashion, less pollution, less animal cruelty. We need more recycled fashion, green and cruelty-free alternatives — more fashion renting and swapping.
More attention to the planet we live in. That’s what the worlds need, and if this is just a trend, let’s hope it doesn’t go out of fashion too soon.
You? What’s your contribution towards achieving a cleaner fashion industry and a better world? Leave your comments below.